Moskva, Moscow, Russian Federation
The article deals with the accumulated experience and problems of managing employee engagement in the public and private sectors. The data of international and national studies are presented, indicating that despite the eff orts made to manage employee engagement and signifi cant costs for the respective programs, its level either remains unchanged or decreases. The main reasons for the decrease in the level of employee engagement are identifi ed, including the professional burnout. On the basis of the analysis of the state of employee engagement management, the following problems are highlighted: 1) there is still no common understanding of the nature of engagement; 2) managers do not see a link between engagement and productivity growth, assess mainly short-term results, are not ready for the role of “an engaging leader; 3) companies do not represent the level of engagement that has developed to date, surveys are conducted irregularly, their results are not used to develop engagement; 4) engagement is often viewed as “as an HR project”, and not as a zone of overall management responsibility. Data are presented confi rming the convincing correlation between the power of corporate culture and the engagement, as well as the features of culture that contribute to increasing the level of engagement. The peculiarities of managing the employee engagement in the conditions of organizational changes are outlined.
employee engagement, engagement «crisis», professional burnout, corporate culture, involving leadership, feedback, organizational change.
Если идти все прямо да прямо, далеко не уйдешь...
Антуан де Сент-Экзюпери. Маленький принц
Вовлеченность остается одним из приоритетных направлений в области управления персоналом в государственном и частном секторах.
1. Konovalova, V. Upravlenie vovlechennost’yu personala: faktory uspekhov i neudach [Managing the involvement of staff: factors of success and failure]. Kadrovik [Personnel]. 2014, I. 9, pp. 74-84.
2. Chulanova O.L., Pripasaeva O.I. Vovlechennost’ personala organizatsii: osnovnye podkhody, bazovye printsipy, praktika ispol’zovaniya v rabote s personalom [Involvement of the organization’s personnel: basic approaches, basic principles, the practice of using in the work with the staff]. Internet-zhurnal «NAUKOVEDENIE» [Internet journal “NAUKOVODENIE”]. 2016, V. 8, I. 2. Available at: http://naukovedenie.ru/ PDF/127EVN216.pdf. DOI:https://doi.org/10.15862/127EVN216
3. Global Human Capital Trends 2016: The new organization- Different by Design, Deloitte Development LLC and Deloitte University Press, 2016. Available at: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/gxdup-global-humancapital-trends-2016.pdf
4. 2017 Trends in Global Employee Engagement. Global anxiety erodes employee engagement gains Available at: /http://www.modernsurvey.com/mailers/2017-trends-global-engagement.
5. The Worldwide Employee Engagement Crisis // Available at: http://www.gallup.com/businessjournal/188033/worldwideemployee-engagement-crisis.aspx
6. Employee engagement benchmark trends report 2017 // Available at: https://www.etsplc.com/wp-content/uploads/2017/04/ ETS_engagement-benchmark-trends-report-2017.pdf
7. The Broken Bridges of the Workplace 2017 Employee Engagement Report // Available at: https://www.peoplematters.in/article/employee-engagement/the-2017-employee-engagement-report-14991
8. The Employee Burnout Crisis: Study Reveals Big Workplace Challenge in 2017 // Available at: https://www.kronos.com/ about-us/newsroom/employee-burnout-crisis-study-revealsbig-workplace-challenge-2017
9. Wagner, R. There Is No Employee Engagement ‘Crisis’ // Available at: https://www.forbes.com/sites/roddwagner/2017/04/28/ there-is-no-employee-engagement-crisis/#2bcef1c375a5.
10. Garrad, L., Chamorro-Premuzic, T. The Dark Side of High Employee Engagement // Available at: https://hbr.org/2016/08/ the-dark-side-of-high-employee-engagement
11. Konovalova V.G. Povyshenie urovnya vovlechennosti rabotnikov: usloviya, preimushchestva i problemy [Increase in the level of employee involvement: conditions, advantages and problems]. Vestnik Samarskogo gosudarstvennogo ekonomicheskogo universiteta [Bulletin of the Samara State Economic University]. 2016, I. 11 (145), pp. 74-78.
12. Konovalova, V. Trudogolizm: svobodnyy vybor ili navyazannaya model’ povedeniya [Workaholism: free choice or imposed model of behavior]. Kadrovik [Kadrovik]. 2015, I. 9, pp. 95-107.
13. HRreview Special Edition Employee Engagement 2017 // Available at: https://www.ashridge.org.uk/Media-Library/Ashridge/PDFs/Publications/What-s-wrong-with-engagement-HRReview-Special-Edition-March-2017.pdf?
14. Why is Employee Engagement so Low? // Available at: http:// patimes.org/employee-engagement-low
15. Fuller, R. Chto sil’nye rukovoditeli delayut kazhdyy den’ // Available at: http://hbr-russia.ru/karera/professionalnyy-ilichnostnyy-rost/p20661
16. Organizational culture and employee engagement. What`s the Relationship // Available at: https://www.denisonconsulting.com/sites/default/files/documents/resources/rn_engagement_0.pdf
17. Engagement and Culture: Engaging Talent in Turbulent Times// Available at: http: //www.aon.com/attachments/thought -leadership/ hewitt_pov_engagement_and_culture.pdf
18. The employee experience: Culture, engagement, and beyond. 2017 Global Human Capital Trends // Available at: https:// dupress.deloitte.com/dup-us-en/focus/human-capital-trends/ 2017/improving-the-employee-experience-culture-engagement. html
19. Bersin, J. Becoming irresistible: A new model for employee engagement // Available at: https://dupress.deloitte.com/dupus-en/deloitte-review/issue-16/employee-engagement-strategies.html
20. Is Your Organizational Culture Working Against Employee Engagement? // Available at: http://theclearing.com/organizational-culture-working-employee-engagement
21. The Right Culture: Not About Employee Happiness // Available at: http://www.gallup.com/businessjournal/208487/rightculture-not-employee-happiness.aspx
22. Smith, S., Peters, R. & Caldwell, C. (2016). Creating a Culture of Engagement - Insights for Application. Business and Management Research, 5 (2), 70-80. http://dx.doi.org/10.5430/ bmr.v5n2p70
23. Taneja, S., Sewell, S., & Odom, R. (2015). A culture of employee engagement: A strategic perspective for global managers. Journal of Business Strategy, 36(3), 46-56. http://dx.doi.org/10.1108/JBS-06-2014-0062
24. Zakony obratnoy svyazi // Available at: http://www.ecopsy.ru/ wp-content/uploads/2016/01/Zakonyi-obratnoy-svyazi.pdf
25. Six Talent Practices that Boost Employee Engagement and Market Performance // Available at: https://www.i4cp.com/ trendwatchers/2014/01/22/six-talent-practices-that-boostemployee-engagement-and-market-performance
26. Managing Engagement in Times of Change // Available at: http://www.aon.com/attachments/human-capitalconsulting/ Managing-Engagement-in-Times-of-Change- March2017.pdf
