CUSTOMER FOCUS IN COMPANIES OF THE CONSTRUCTION SECTOR OF THE ECONOMY
Abstract and keywords
Abstract (English):
Transformation of socio-economic relations, the accelerated development of production systems, introduction of innovative technologies, the development of the economy of excess supply, the reorientation of the development strategy of the organization in a situation of unstable market necessitates the introduction of the company´s customer-oriented approach. This approach is seen as a particular concept of the construction business, including the complex of the actions directed on satisfaction and shaping customer needs (end users and Resellers), implemented at all levels and focused on innovative (proactive) development with the aim of achieving a sustainable competitive advantage.

Keywords:
customer focus, management, construction sector, personnel, efficiency, competitiveness.
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References

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