The article analyzes the results of sociological research to identify prospective directions of improving the reputation of the regional power on the example of the Smolensk region. The opinion of the population (in dynamics of several years) and of the power in the face of civil servants of executive authorities of the Smolensk region is discussed. In the correlation of opinions the degree of proximity of the population and civil servants is revealed in the vision of the potential field of application of joint efforts on formation of positive reputation of the regional power. It is concluded that, at a certain difference of emphasis there is a unity in understanding of the fundamental vector of improving the reputation of the regional power by citizens and the authorities.
reputation, regional authorities, improving reputation, population, civil servants
1. Vazhenina I.S. Kontseptual´nye osnovy formirovaniya imidzha i reputatsii territorii v konkurentnoy srede: Avtoref. dis. … d-ra ekon. nauk. - Ekaterinburg, 2008. - 41 s.
2. Gallyamov R.R., Mingazova Z.R. Delovaya reputatsiya gosudarstvennogo apparata kak instituta politicheskoy vlasti. Izvestiya vysshikh uchebnykh zavedeniy. Sotsiologiya. Ekonomika. Politika. - 2012. - № 1. - S. 23 - 25.
3. Kazimirchik L.V. Politicheskiy brend v usloviyakh mediatizatsii i virtualizatsii sovremennoy publichnoy politiki. Teoriya i praktika obshchestvennogo razvitiya. - 2014. - № 13. - S. 123 - 125.
4. Kirpichev A.E. Pravo na delovuyu reputatsiyu gosudarstvennykh i munitsipal´nykh obrazovaniy, organov gosudarstvennoy vlasti i mestnogo samoupravleniya. Vestnik Permskogo universiteta. - 2013. - Vypusk 2 (20). - S. 120 - 126.
5. Kogan E.V. Upravlenie reputatsiey v regional´nom politicheskom protsesse RF: na primere Chelyabinskoy oblasti: Avtoref. dis.... kand. polit nauk. - M., 2013. - 25 s.
6. Kravchuk A.Yu., Tikhomirova E.S. Reputatsionnyy kapital regiona: voprosy sozdaniya i otsenki. Yaroslavskiy pedagogicheskiy vestnik. - 2010. - № 4. Tom I (Gumanitarnye nauki). - S. 112 - 115.
7. Kudashova Yu.V. Tekhnologii formirovaniya pablitsitnogo kapitala v politicheskom pozitsionirovanii regiona. Gosudarstvennoe upravlenie. Elektronnyy vestnik. - 2011. - № 27. - URL: http://e-journal.spa.msu.ru/vestnik/item/27_2011kudashova.htm (data obrashcheniya: 20.06.16).
8. Rudakova A.E., Grishin O.E. Informatsionno-kommunikatsionnyy bazis formirovaniya reputatsionnogo kapitala gosudarstva: tekhnologicheskiy aspekt. PolitBook. - 2015. - № 2. - S. 63 - 73.
9. Sokolova A.E. Reputatsionnyy kapital gosudarstva: problema interpretatsii termina v sovremennoy politicheskoy nauke. Istoricheskie, filosofskie, politicheskie i yuridicheskie nauki, kul´turologiya i iskusstvovedenie. Voprosy teorii i praktiki. - 2012. - № 10(24). Ch. I. - URL: http://www.gramota.net/materials/3/2012/10-1/43.html (data obrashcheniya: 20.03.16).
10. Strovskiy D.L., Saymons G. Otkrytye kommunikatsii kak instrument formirovaniya reputatsii gosudarstva (na primere sovremennoy Rossii). Vestnik Moskovskogo universiteta. Seriya 10: Zhurnalistika. - 2013. - № 6. - S. 167 - 180.
11. Trubetskoy A.Yu. Kategoriya reputatsii v sotsial´no-politicheskoy kommunikatsii: Avtoref. dis. … d-ra psikhol. nauk. - M., 2006. - 47 s.
12. Ustinova N.V. Politicheskaya reputatsiya: sushchnost´, osobennosti, tekhnologii formirovaniya: Avtoref. dis. … kand. polit. nauk. - Ekaterinburg, 2005. - 18 s.
13. Shchetinina E.D. Marketing territoriy i reputatsionnyy kapital regiona. Belgorodskiy ekonomicheskiy vestnik. - 2011. - № 4(64). - S. 90 - 93.
