In the article the urgency of reforming the system of material incentives for the personnel in the socio-cultural sphere is defined. The main theoretical and practical aspects of application of various forms of non-material stimulation of the personnel at the example of reform of system of stimulation of work of the staff of the cinema „Aurora“ are considered. The authors reveals the essence of the system of stimulation of work of staff, the role of non-material stimulation of labor, discusses the relationship between such concepts as „needs“, „stimulus“, „motive“. The basic functions performed by incentive: economic, social and moral functions. The essence of the concept „motivation“ is not only the establishment of such a mechanism, in which active and producing some results-employment, becomes a necessary condition for satisfaction of important needs of employees, but also to use corporate-system, social and socio-psychological forms of non-material incentives of personnel of the enterprise, the need for which justified the analysis of the results of the survey of employees of socio-cultural sphere. In this article the formation of a system of motivation and non-material incentives for employees of enterprises of film screening that will ensure effective delivery of services to consumers the movies-video is considered. It was found that the stimulation system is satisfactory, but there is a possibility of reducing the efficiency of the system due to the indifference of employees towards their work, lack of initiative. So workers don‘t want to be involved in resolution of the problems in the team. The personnel‘s interest in efficient operation is clarified, but the existing shortcomings in the system of nonmaterial stimulation, in the opinion of the working team, in varying degrees, affect job satisfaction and reduce it.
system of non-financial incentives, need, incentive, motive, motivation of staff, economic function, social function, moral function, and corporatesystem, incentives, social incentives, social psychological incentives, socio-cultural sphere.
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