The article considers Internet marketing complex for promotion of travel business. The article gives a review of instruments of marketing communication in Internet network for touristic enterprises. The author describes the most common ways for users to interact with the network. The main devices through which users log on to the Internet are considered. The data on the percentage of use mobile devices and personal computers in Russia and European countries are given. The article summarizes the complex of instruments marketing communication on the Internet for tourist enterprises. The author considers types websites to promote businesses in travel industry, describes the structure of communication between organization and customer through various types of websites. The article presents a complex marketing communications through search engines, briefly describes search advertising and search optimization, presents the most popular search system of the Russian Internet segment.
advertising, tourism, web-sites, search engines, social networks, banner advertising, virus spread.
Введение
Роль Интернета в организации туристических путешествий в современном мире значительно возросла. Любой потенциальный путешественник перед отправлением в поездку, не выходя из дома, может узнать о выбранном месте отдыха, культурных достопримечательностях, осуществить сравнение ценовых предложений на оказываемые услуги по транспорту, питанию, проживанию, экскурсионному обслуживанию и т.д. Таким образом, распространение интернета среди населения страны — важный двигатель в развитии туризма и отдыха, как въездного, так и внутреннего.
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