INTERNET MEDIA PLANNING: FEATURES AND TOOLS
Authors:
Type:
Article
Pages:
from 76
to 81
Status:
Published
Received:
28.03.2016
Accepted:
28.03.2016
Published:
28.03.2016
Language:
Russian
Keywords:
media planning on the Internet, research target group, methods of web analytics
Abstract (English):
The process of media planning is the traditional means of transmitting information to advertisers, but the media planning on the Internet has its own characteristics, technologies and principles. The basic tools of media planning on the Internet are examined; the companies with experience in the planning of online advertising are characterized.
The process of media planning is the traditional means of transmitting information to advertisers, but the media planning on the Internet has its own characteristics, technologies and principles. The basic tools of media planning on the Internet are examined; the companies with experience in the planning of online advertising are characterized.
Keywords:
media planning on the Internet, research target group, methods of web analytics
media planning on the Internet, research target group, methods of web analytics
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