This article examines the theoretical and practical aspects of preventing and overcoming professional burnout among highly qualified personnel in the context of digitalization and increasing workload. Key factors contributing to burnout and their impact on an organization’s economic performance are identified. Prevention strategies based on organizational and managerial measures, the use of HR analytics tools, and the development of corporate well-being programs are proposed. Recommendations for developing a burnout risk management system and restoring the professional potential of employees are formulated.
professional burnout, highly qualified personnel, prevention, HR analytics, corporate well-being, digitalization of labor, human capital
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