Moscow State University. M.V. Lomonosov (Department of Socio-Cultural Design and Development of Territories, professor)
Moskva, Moscow, Russian Federation
The increasing complexity of business practices in the highly saturated market of the post-industrial economy requires a search for more effective tools for making rational management decisions. In the industrial era, an extensive set of strategic analysis tools was created for making management decisions on the development prospects of managed socio-economic systems, including: the GAP analysis model, the BCG matrix model, the McKinsey portfolio matrix model, the McKinsey "7S" model, the A. Thompson and A. Strickland model, the PIMS analysis model, the SWOT analysis model, the SNW analysis model, the PEST analysis model, M. Porter's value chain model, P. Kralic's model, Arthur D. Little's model (ADL/LC), etc. However, in their classical formulation, these models provide information for analysis only in a qualitative form. The purpose of the presented study is to form a quantitative criterion for assessing the effectiveness of decisions based on the Arthur D. Little matrix model (ADL/LC). The scientific novelty of the obtained results lies in the formation, based on the concept of the ADL/LC model, of a criterion for quantitative assessment of the effectiveness of a company's business portfolio, including: the coefficient of variation of asset distribution in the portfolio by businesses related to different stages of the life cycle; an assessment of the role of businesses included in the company's portfolio related to different stages of the life cycle; an assessment of the company's satisfaction with the net asset return ratio; the relative market share of the company with the analyzed business portfolio against the background of the largest competitor. The practical significance of the research lies in the possibility of using it in quantitative assessment of the efficiency of the company's business portfolio implementation.
decision-making criterion, Arthur D. Little matrix model (ADL/LC), quantitative assessment of efficiency, implementation of the company's business portfolio
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