from 01.01.2020 until now Nizhny Novgorod State University named after N.I. Lobachevsky (Department of Journalism, Professor)
Nizhny Novgorod, Russia, Nizhny Novgorod, Russian Federation
sensory branding agency JM KM (co-founder)
Russian Federation
Nizhny Novgorod State University named after N.I. Lobachevsky (Department of Journalism, Associate Professor)
Russian Federation
The teaching manuel acquaints students with goals, aims, functions, main definitions, and public relations activities. Much attention is paid to management of comminocation with mass media, events, and PR-campaigns. Theoretical part is followed by practical cases which help to understand the material. The manual is intended for students whose majors are "Advertising and Public Relations", "Journalism", "Management", " Sociology" as well as those who study theory and practice of public relations. Will be of interest to students, post-graduates, and teachers of financial and banking specialities.
PR, public relations, public communications
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