DIGITAL ECONOMY
Authors:
Type:
ISBN:
978-5-16-013859-6
ISBN-online:
978-5-16-106539-6
Status:
In work
Language:
Russian, English
Quantity of pages:
186
Publisher:
INFRA-M Academic Publishing LLC.
Keywords:
Digital economy, business platforms and ecosystems, digital marketing
Abstract (English):
This is the first edition of this kind in Russian. The article gives a General idea of the digital economy and the technologies associated with its development, describes new management objects – platforms and business ecosystems, new principles of business management and approaches to marketing, with examples from foreign and Russian practice. For students of higher educational institutions studying in the direction of "Management", graduate students, students of programs of additional professional education, as well as for specialists in the field of management and marketing.
This is the first edition of this kind in Russian. The article gives a General idea of the digital economy and the technologies associated with its development, describes new management objects – platforms and business ecosystems, new principles of business management and approaches to marketing, with examples from foreign and Russian practice. For students of higher educational institutions studying in the direction of "Management", graduate students, students of programs of additional professional education, as well as for specialists in the field of management and marketing.
Keywords:
Digital economy, business platforms and ecosystems, digital marketing
Digital economy, business platforms and ecosystems, digital marketing
