Moskva, Moscow, Russian Federation
The textbook opens modern approach and a practical orientation to management and forecasting of economic activity of the organization in the conditions of the market competition. The author tried to combine harmoniously stability in approach to economy of the organization with reflection of the new positions determined by the present stage of development of business activity. All types of legal forms of property and all fields of activity of economic entities are reflected in materials of the textbook. The textbook consists of four sections in which all essence of conducting economic activity of the organization taking into account the standard rules and receptions consistently reveals. In the first section the essence and forms of business activity, external and internal environment of business, an order of education and registration of legal entity, the authorized capital of the organization and ways of his formation are defined. All legal forms of enterprise activity are in detail disclosed. Modern control systems of the organization are characterized. Modern approach to management and effective use of labor, material and financial resources of the organization is presented in the second section. In the third section the system of planning and the organization of economic activity is characterized. Approach to forecasting, planning and budgeting of activity of the organization is presented. Production, marketing, innovative and investment activity of the organization, her price policy and management of enterprise risks, and also indicators and methods of an assessment of quality and competitiveness of production is characterized. The fourth section is devoted to formation of the income, expenses and financial results of activity of the organization. Approach to formation and calculation of product cost is considered. To an assessment of efficiency of economic activity, probability of bankruptcy and crisis management by the organization. At the end of the textbook the glossary with the main definitions and the table with the basic formulas given in the main text is submitted.
Economy, business, resources of the organization, efficiency of activity, competitiveness, risk management, pricing, innovations, investments, bankruptcy, crisis management.
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