Modern Approaches to the Study of Cultural Stereotypes on the Example of Representation of the Image of Russia in the French Media

doi:10.12737/article_5cb6dd6ce500a9.27923740

UDC 81

MODERN APPROACHES TO THE STUDY OF CULTURAL STEREOTYPES ON THE EXAMPLE OF REPRESENTATION OF THE IMAGE OF RUSSIA IN THE FRENCH MEDIA Modern Approaches to the Study of Cultural Stereotypes on the Example of Representation of the Image of Russia in the French Media

АА Аа

Published in Scientific Research and Development. Modern Communication Studies · Volume 8, Issue 2 · Pages 44–49 · Rubric: Speech and cross-cultural communication

DOI: https://doi.org/10.12737/article_5cb6dd6ce500a9.27923740

Received: 17.04.2019 Accepted: 24.03.2024 Language of publication: RUS

ABSTRACT

The article deals with the cultural stereotypes concerning Russia’s image abroad, in particular using the case of the French media. Despite the well-established notion of stereotypes as negative images, today the opposite perception of this phenomenon can be seen much more often: some scholars single out these sings as a separate phenomenon and give such “positive stereotypes” the name of “prototypes”. The author examines the evolution of Russia’s image from the perspective of the French printed media. Special attention is devoted to improving tone of references to Russia, which became possible not only due to a realistic immersion into the environment (such as the recently held FIFA World Cup), but also through the contacts of the so called “citizen diplomacy”. The latter type of cross-cultural interaction is crucial to support, given the existing interest on the part of France which is one of the leading EU countries and an important partner for Russia on the international area.

KEYWORDS

stereotypes, intercultural communication, the image of Russia, media space, Russian-French relations.

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Modern Approaches to the Study of Cultural Stereotypes on the Example of Representation of the Image of Russia in the French Media // Scientific Research and Development. Modern Communication Studies. 2019. no. 2. pp. 44-49. DOI: https://doi.org/10.12737/article_5cb6dd6ce500a9.27923740. (Date of access 30.10.2026).

MLA

. "Modern Approaches to the Study of Cultural Stereotypes on the Example of Representation of the Image of Russia in the French Media." Scientific Research and Development. Modern Communication Studies 8.2 (2019): 44-49. DOI: https://doi.org/10.12737/article_5cb6dd6ce500a9.27923740.

APA

(2019). Modern Approaches to the Study of Cultural Stereotypes on the Example of Representation of the Image of Russia in the French Media. Scientific Research and Development. Modern Communication Studies, 8(2), 44-49. https://doi.org/10.12737/article_5cb6dd6ce500a9.27923740

Chicago

. "Modern Approaches to the Study of Cultural Stereotypes on the Example of Representation of the Image of Russia in the French Media." Scientific Research and Development. Modern Communication Studies 8, no. 2 (2019): 44-49. https://doi.org/10.12737/article_5cb6dd6ce500a9.27923740.

WIKI

{{cite journal | author = | title = Modern Approaches to the Study of Cultural Stereotypes on the Example of Representation of the Image of Russia in the French Media | journal = Scientific Research and Development. Modern Communication Studies | year = 2019 | volume = 8 | issue = 2 | pages = 44-49 | doi = 10.12737/article_5cb6dd6ce500a9.27923740 }}

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MODERN APPROACHES TO THE STUDY OF CULTURAL STEREOTYPES ON THE EXAMPLE OF REPRESENTATION OF THE IMAGE OF RUSSIA IN THE FRENCH MEDIA Modern Approaches to the Study of Cultural Stereotypes on the Example of Representation of the Image of Russia in the French Media

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