Abstract (English):
The science and practice of management are presented from a completely new, original author's point of view — as a social action of managers who implement given social roles. In existing theories over the past 100 years, management has been considered as a set of functions, as a process, as a talent, but not as a social action that is carried out by a specific person representing a specific social stratum — managers. Sometimes the theory is too boring and difficult to understand and implement them in practice in the management of specific companies. In this book, the author presents the theory of management as an exciting game that is played not only by managers, but also by staff, consumers, and competitors… In each section, the reader is offered training tasks aimed at developing practical management skills. It will be of interest to entrepreneurs, managers, managers, undergraduate and graduate students studying in the field of "Management", "Economics", "innovation", as well as a wide range of readers interested in management and personal development.