MARKETING MANAGEMENT OF INTERACTION OF SUBJECTS OF INNOVATIVE SPHERE
Abstract and keywords
Abstract (English):
This monograph discusses the theoretical and methodological bases of marketing of interaction in the innovation sphere. The author analyzes the problems of modern innovative sphere development and the perspectives of network organizational forms. The factors influencing the Russian R&D subjects areexamined. The study of their interaction specificity is presented. There is mechanism of innovation networks formation and development on the interaction marketing basis. Tthecommunicative model of these networks is proposed.

Keywords:
Marketing, innovation networks, theory of interaction, communication model, network capital, innovation
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