SCIENTIFIC AND ETHICAL PRINCIPLES AS A BASIS FOR THE TRAINING OF A MEDIA COMMUNICATION SPECIALIST IN THE DIGITAL AGE
Abstract and keywords
Abstract (English):
The paper is aimed at analyzing the ways in which digital science ethics influence the media communication specialist personality development, taking into account clarifying the characteristics of ethics (general, scientific and digital), communication (general, media communication and digital), as well as the correlation between the “research scientist” and “specialist” concepts. It applies the formative experiment method, which involves the combination of digital, linguistic and linguodidactic means and their independent choice by students in the specially organized research situation. The research obtains the outcomes demonstrating the development level of the ideas about digital science ethics in all its manifestations.

Keywords:
digital platform selection, social media post, internet-consulting, internet-advertisement, media-communication, digital personality, digital science, digital scientific ethics
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References

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