The article presents the results of sociological research to identify the ideal and real reputational image of regional power by «eyes of the power» – on the example of public civil servants of executive authorities of the Smolensk region. Degree of compliance of the valid and desirable reputation characteristics is shown that allows to allocate priority directions in the activity of authorities in work on themselves and high-quality improvement of a reputational image.
reputation, reputational image of power, real and ideal reputation, regional power, public civil servant
1. Vorob´ev Yu.L. Kommunikativnoe vzaimodeystvie grazhdanskogo obshchestva i struktur publichnoy vlasti kak upravlencheskiy protsess. - avtoref. dis....d-ra sotsiol. nauk. - M., 2008. - 37s.
2. Kudashova Yu.V. Tekhnologii formirovaniya pablitsitnogo kapitala v politicheskom pozitsionirovanii regiona - URL: http://e-journal.spa.msu.ru/vestnik/item/27_2011kudashova.htm (data obrashcheniya: 28.08.2015).
3. Kulakovskiy R.K. Imidzh politicheskoy vlasti kak resurs regional´nogo upravleniya: Dis. … kand. polit. nauk. - M., 2009. - 248 s.
4. Mironenko N.V. Kontraktnye otnosheniya kak osnovnoy instrumentariy postroeniya mezhsektornogo sotsial´nogo partnerstva v kontekste vzaimodeystviy NKO i naseleniya. Srednerusskiy vestnik obshchestvennykh nauk. - 2014. - № 4 (34). - S. 131-141.
5. Skripnikova N.S. Prikladnye instrumenty v realizatsii informatsionno-kommunikativnykh tekhnologiy obratnoy svyazi vlasti i naseleniya. Srednerusskiy vestnik obshchestvennykh nauk. - 2015. - T. 10. -№ 4. - S. 91-101.
6. Smirnov I.N. Informatsionnaya politika kak faktor realizatsii vzaimodeystviya vlasti i obshchestva: Dis.... kand. polit. nauk. - M., 2006. - 135 s.
7. Tarasova Yu.A. Tekhnologii svyazey s obshchestvennost´yu v formirovanii imidzha gosudarstvennoy sluzhby. Upravlencheskoe konsul´tirovanie. - 2015. - № 5 (77). - S. 29-37.
8. RR segodnya: novye podkhody, issledovaniya, mezhdunarodnaya praktika / Red. A.P. Sitnikov, M.P. Bocharov, V.A. Lisov / per. s angl. - M.: Konsaltingovaya gruppa «IMIDZh-Kontakt», «INFRA-M», 2002. - 493 s.
