Territorial Fund of Compulsory Medical Insurance of the Kemerovo region – Kuzbass
Kemerovo, Russian Federation
employee
Kemerovo, Kemerovo, Russian Federation
Achieving the strategic goals of the Russian Federation for preserving the population and ensuring the health and well-being of people requires an effective health care system that can provide necessary medical services and technologies and systematically train residents in healthy lifestyle and disease prevention. This necessitates a transition to patient-oriented medicine based on strategizing, which will ensure the coordination of federal, departmental and regional programs aimed at improving the medical care quality and the population health. The article analyses legislative, regulatory, organizational documents and statistical data at the federal, regional and departmental levels. The authors perform analysis of healthcare statistical indicators in the Siberian Federal District and its subjects in dynamics; OTSW analysis on the strategizing methodology; comparative analysis of long-term healthcare development goals. The expediency of applying strategic planning and management in the transition to patient-oriented medicine is established; interrelations between strategies of different levels are discovered; region’s strategic objectives for the healthcare sector transformation and the conditions for their implementation effectiveness are defined. The authors consider possibilities of implementing a strategy for the patient-oriented medicine development in Kuzbass on the basis of region’s strengths, identify the threats and risks of not achieving strategic objectives and formulate the proposals for their reduction. The article confirms the importance of strategies’ coherence and proactivity within the appropriate priorities; argues the potential for the patient-oriented medicine development in Kuzbass.
patient-oriented medicine, strategizing, strategizing methodology, strategic objectives, medicine development, OTSW-analysis
1. Shakhabov I. V., Melnikov Yu. Yu., Smyshlyaev A. V. Key aspects of a patient-oriented management model of a medical organization. Nauchnoe obozrenie. Meditsinskie nauki, 2020, (3): 34-38. (In Russ.) https://doi.org/10.17513/srms.1112
2. Zubareva N. N. Patient focus and customer service in healthcare marketing as the basis for the formation of loyalty of consumers of medical services. Economics of Sustainable Development, 2021, (3): 81-86. (In Russ.) https://doi.org/10.37124/20799136_2021_3_47_81
3. Sheresheva M. Yu., Kostanyan A. A. Client orientation of employees in Russian public health care organizations. Vestnik of Saint Petersburg University. Management, 2015, (4): 74-114. (In Russ.) https://www.elibrary.ru/vheayx
4. Kharisov A. M., Seleznev P. S., Demina I. D., Rasteryaev K. O., Bakirova E. A. The concept of patient-oriented approach as a key tool of socio-economic development. Problemy sotsialnoy gigieny, zdravookhraneniya i istorii meditsiny, 2019, 27(4): 379-383. (In Russ.) https://doi.org/10.32687/0869-866X-2019-27-4-379-383
5. Yakovlev G. I. Development of client-oriented management of medical services in the digital economy. Innovacionnaja dejatel'nost', 2023, (1): 137-146. (In Russ.) https://www.elibrary.ru/bhbfhq
6. Choloyan S. B., Ekimov A. K., Baygazina E. N., Molodtsov N. S., Kalinina E. A., Posnov A. A. About the ability of the uniform state health information system to solve management problems. Manager Zdravoohranenia, 2022, (1): 66-78. (In Russ.) https://doi.org/10.21045/1811-0185-2022-1-66-78
7. Kobyakova O. S., Kadyrov F. N., Iakovlev A. V. Informational aspects of improving the regulatory framework of compulsory medical insurance. National Health Care (Russia), 2022, 3(2): 5-12. (In Russ.) https://doi.org/10.47093/2713-069X.2022.3.2.5-12
8. Morozova Yu. A. Digital transformation of Russian health care as a factor in the development of the industry. Intellekt. Innovatsii. Investitsii, 2020, (2): 36-47. (In Russ.) https://doi.org/10.25198/2077-7175-2020-2-36
9. Morozova Yu. A. Strategic priorities for the implementation of the primary health care modernization program at the regional level. Economic Revival of Russia, 2022, (3): 140-153. (In Russ.) https://doi.org/10.37930/1990-9780-2022-3-73-140-153
10. Kharisov A. M., Sukhoterin A. F., Seleznev P. S., Kachkova O. E., Chalenko N. N. Health transformation to a patient-oriented model. Bulletin of Semashko National Research Institute of Public Health, 2019, (3-4): 96-104. (In Russ.) https://doi.org/10.25742/NRIPH.2019.03.011
11. Dvoinikov S. I., Arkhipova S. V. To the problem of increased efficiency in health care strategic management. Medical Technologies. Assessment and Choice, 2019, (1): 50-55. (In Russ.) https://doi.org/10.31556/2219-0678.2019.35.1.050-055
12. Morozova Yu. A. Strategic priorities for regional health development in the context of world and industry trends. Strategizing: Theory and Practice, 2022, 2(1): 147-162. (In Russ.) https://doi.org/10.21603/2782-2435-2022-2-1-147-162
13. Kvint V. L. Development of strategy: scanning and forecasting of external and internal environments. Administrative Consulting, 2015, (7): 6-11. (In Russ.) https://www.elibrary.ru/ubhjll
14. Sasaev N. I. Fundamentals of industry strategizing: formation of the concept. Administrative Consulting, 2022, (9): 106-115. (In Russ.) https://doi.org/10.22394/1726-1139-2022-9-106-115
15. Kvint V. L. The concept of strategizing. St. Petersburg: NWIM RANEPA, 2019, vol. 1. 132. (In Russ.) https://www.elibrary.ru/vumjtw
16. Kvint V. L. The concept of strategizing. St. Petersburg: NWIM RANEPA, 2020, vol. 2, 164. (In Russ.) https://www.elibrary.ru/cdmbhk
17. Kozyrev A. A. Conceptual scheme for research on the theory and methodology of strategy. Economic Revival of Russia, 2022, (2): 110-122. (In Russ.) https://doi.org/10.37930/1990-9780-2022-2-72-110-122
18. Kozyrev A. A. Work and competition in the digital age. St. Petersburg: Strata, 2019, 130. https://www.elibrary.ru/tjrfml
19. Kvint V. L., Okrepilov V. V. Quality of life and values in national development strategies. Herald of the Russian Academy of Sciences, 2014, 84(3): 188-200. https://doi.org/10.1134/S1019331614030058
20. Gerelishin R. I. Applying the strategizing methodology at the regional level: opportunities and advantages. Administrative Consulting, 2023, (4): 93-107. (In Russ.) https://doi.org/10.22394/1726-1139-2023-4-93-107
21. Kvint V. L. Development of strategy: scanning and forecasting of external and internal environments. Administrative Consulting, 2015, (7): 6-11. (In Russ.) https://www.elibrary.ru/ubhjll
22. Sasaev N. I. Fundamental basis for the formation of a new strategizing culture. Russian Journal of Industrial Economics, 2021, 14(2): 153-163. (In Russ.) https://doi.org/10.17073/2072-1633-2021-2-153-163
23. Tabashnikova O. L., Badlo S. V. Patient appeals as an indicator of the need to develop a patient-centered approach in healthcare (Kemerovo Region - Kuzbass). Practical Marketing, 2022, (8): 18-26. (In Russ.) https://doi.org/10.24412/2071-3762-2022-8305-18-26
24. Belchik T. A. Strategy of the healthcare industry of Kuzbass. Theory and practice of strategizing: Selected Sci. Articles and Materials, Kemerovo, 25-26 Feb 2021. Kemerovo: KemSU, 2021, vol. 3, 61-66. (In Russ.) https://www.elibrary.ru/izjjif
25. Madige Vidana Ralalage U. M. A. Strategic management in healthcare industry: cognitive and behavioral strategic approaches and knowledge management in healthcare industry. Skif. Voprosy studencheskoi nauki, 2021, (1): 347-356. (In Russ.) https://www.elibrary.ru/eljxbj