student from 01.01.2020 to 01.01.2024
Krapivinsky, Kemerovo, Russian Federation
Kemerovo, Russian Federation
UDK 80 Общие вопросы филологии, лингвистики и литературы. Риторика
Currently, due to globalization, the influence of the English language on other languages is increasing. To a greater extent, this applies to the German language, which, like English, belongs to the West Germanic subgroup of languages. This determines the relevance of this study. Advertising videos are now becoming the leading form of advertising in the virtual world, so additional study of them is required in connection with the changing world and changes in language, new concepts and realities that enter our lives. The purpose of the study was to examine the functioning of Anglicisms in modern German-language videos released over the last two years 2022-2023. The areas of use of Anglicisms in automobile advertising are identified, the frequencies of English-language terms are determined, and the typical structures of these borrowings in German-language videos are discovered.
Anglicisms, car advertising, videos, borrowing, German language
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7. Zasedateleva M. G., Bolshakova E. S. Anglo-American borrowings in modern German. Eurasian Humanitarian Journal. 2018. No. 1. pp. 28-31.
