employee
Russian Federation
The article describes mythological discourse as a suggestive type of communication. The theoretical and methodological basis of the study was the structural-functionalist methodology, which made it possible to identify the role of mythological discourse in the modern communication space and its impact on mass consciousness. Structuralist, hermeneutic, semiotic and phenomenological methods have become important for revealing the suggestive mechanisms of modern myth-making. In the process of research, the functions of modern mythological discourse were identified: warning, prognostic, modification, projective, manipulative, mediative, integrative, incentive, simulation, regulatory, suggestive-explanatory. The author has studied the characteristic features, technologies and goals of the suggestive influence of mythological discourse on mass consciousness.
myth, discourse, communication, suggestion, mythological consciousness, collective unconscious
1. Balahonskaya L.V., Sergeeva E.V. Lingvistika rechevogo vozdeystviya i manipulirovaniya: ucheb. posobie. 5-e izd., ster. M.: FLINTA, 2020. 352 s.
2. Bart R. Izbrannye raboty: Semiotika: Poetika: per. s fr. / sost., obsch. red. i vstup. st. G. K. Kosikova. M.: Progress, 1989.
3. Vaganov, A.G. Mifologicheskoe myshlenie i setevye kommunikacionnye tehnologii / A.G. Vaganov // Mir psihologii. M. 2003. №3(35). S. 62.
4. Voronova N.I. Uteshenie mifologiey ili neizbezhnost' istoriko-kul'turnogo mifotvorchestva / Filosofiya i metodologiya istorii//Sbornik nauchnyh statey IX Vserossiyskoy nauchnoy konferencii// Kolomna: 2021. S. 47-54.
5. Dubrovchenko E.M. Konfliktnye proyavleniya narusheniy privatnosti i publichnosti v obihodnom diskurse // Nauchnye issledovaniya i razrabotki. Sovremennaya kommunikativistika. Tom 12. №2. 2023. S.20-28.
6. Zheltuhina M. R. Politicheskoe soznanie i suggestivnost' // PR-tehnologii v informacionnom obschestve: materialy IV Vseros. nauch.-prakt. konf. Sankt-Peterburg, 30-31 marta 2007 g. SPb.: Izd-vo SPbGPU, 2007. Ch. I. S. 304-314.
7. Zaripov R.I. Kommunikativnoe, psihologicheskoe, informacionno-psihologicheskoe vozdeystvie: sootnoshenie v mezhlichnostnom i massmediynom diskurse // Nauchnye issledovaniya i razrabotki. Sovremennaya kommunikativistika. Tom 12. №3. 2023. S. 73-80.
8. Il'inova, E. Yu. Vymysel v yazykovom soznanii i tekste / E. Yu. Il'inova. Volgograd: Volgogr. nauch. izd-vo, 2008. 513 s.
9. Mif kak kommunikativnaya sistema // Filosofiya kommunikacii. Teoretiko-metodologicheskie aspekty / monografiya. SPb.: Izd-vo Politehn. un-ta, 2017. S. 19-25.
10. Naydysh V.M. Filosofiya mifologii. XIX - nachalo XXI v. / V. M. Naydysh. M.: Al'fa-M, 2004. 544 s.
11. Naydysh V. M., Naydysh O. V. Civilizaciya i racional'nost'. Ocherki po filosofii mifologii: monografiya. Moskva: RUSAYNS. 2020. 286 s.
12. Neklyudov S.Yu. Struktura i funkcii mifa [Tekst] / S.Yu. Neklyudov // Sovremennaya rossiyskaya mifologiya: sb. statey; sost. M.V. Ahmetova. M.: Ros. gos. gum. un-t, 2005. S. 9-27.
13. Stavickiy A.V. Ontologiya sovremennogo mifa / A.V. Stavickiy. - Sevastopol': Ribest, 2012. 544 s.
14. Tihonova V. L. Sovremennyy mif kak sredstvo konstruirovaniya real'nosti [Elektronnyy resurs] // Neftegazovye tehnologii i ekologicheskaya bezopasnost'. 2018. №2 (66). URL: https://cyberleninka.ru/article/n/sovremennyy-mif-kak-sredstvo-konstruirovaniya-realnosti (data obrascheniya: 26.10.2023).
15. Shelestyuk E. V. Tekstovye kategorii argumentativnosti, suggestivnosti i imperativnosti kak otrazhenie sposobov rechevogo vozdeystviya [Elektronnyy resurs] // Vestnik ChelGU. 2008. №30. URL: https://cyberleninka.ru/article/n/tekstovye-kategorii-argumentativnosti-suggestivnosti-i-imperativnosti-kak-otrazhenie-sposobov-rechevogo-vozdeystviya (data obrascheniya: 25.10.2023).
16. Shestov N. I. Mif «kommunikacii» v sovremennyh politicheskih processah // Izv. Sarat. un-ta. Nov. ser. Ser. Sociologiya. Politologiya. 2017. T. 17, vyp. 1. S. 70-74.
17. Yarkeev A. V. Ob'ektivaciya social'noy istorii v strukturah mifologicheskogo diskursa [Elektronnyy resurs] // Vestnik Udmurtskogo universiteta. Seriya «Filosofiya. Psihologiya. Pedagogika». 2012. №3. URL: https://cyberleninka.ru/article/n/obektivatsiya-sotsialnoy-istorii-v-strukturah-mifologicheskogo-diskursa (data obrascheniya: 25.10.2023).
18. Fabrigar L.R., MacDonald T.K., Wegener D.T. The Structure of Attitudes // Albarracín, D., B.T. Johnson, Zanna M.P. The Handbook of Attitudes. - Abingdon: Routledge, 2005. - P. 79-124.
19. Hendy A. Von. The modern construction of myth. Bloomington : Indiana University Press, 2001. 387 p.
