g. Yakutsk, Yakutsk, Russian Federation
Yakutsk, Russian Federation
UDK 378.4 Университеты
The article describes an experiment to develop the information competence of students in the field of "Advertising and Public Relations" of the North-Eastern Federal University named after M.K. Ammosov within the framework of the discipline "Advertising and public relations in the global information space", the project and person-oriented approaches are identified as the main ones in the educational process of the university, the main methods and techniques for implementing these approaches are identified: problematic,design .
information competence, media text, advertising and public relations, bachelor's degree, pedagogical approaches
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