ECONOMIC SECURITY AS A FACTOR OF STRATEGIC ADVANTAGE OF AN ENTERPRISE IN MODERN BUSINESS
Abstract and keywords
Abstract (English):
The article discusses the importance and role of economic security of the enterprise for modern business. The authors draw attention to the importance of ensuring the stability and sustainability of the enterprise in a changeable economic environment, protection from external and internal threats, as well as ensuring financial stability and competitiveness. The article analyzes external challenges, such as globalization, technological innovations and environmental factors, as well as internal challenges related to financial management, human resources and operational efficiency, in the management of the company's reputation. The study emphasizes that effective management of economic security is a strategic advantage for an enterprise in the modern business world.

Keywords:
: economic security, enterprise, sustainability, competitiveness, risk management, financial stability, external threats, internal challenges, globalization, technological innovations, cybersecurity, social responsibility, reputation management, strategic partnerships
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References

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