MANAGEMENT DECISION MAKING IN ECONOMIC SYSTEMS USING THE MCKINSEY PORTFOLIO MATRIX MODEL
Abstract and keywords
Abstract (English):
The relevance of the presented study is determined by the need to make decisions in managed economic systems that ensure the effectiveness of a cardinal transformation in connection with the changed geopolitical and economic conditions. The purpose of the presented research is to improve the technology of making managerial decisions in economic systems using the McKinsey portfolio matrix model. The scientific novelty of the results obtained lies in the development of criteria for quantitative assessment of the effectiveness of managerial decision-making for each of the elements of the McKinsey portfolio matrix. The practical significance of the results obtained lies in the possibility of using the proposed criteria for quantifying the effectiveness of managerial decision-making according to the McKinsey portfolio matrix model for the development of the regional, sectoral economy, corporate governance, etc.

Keywords:
managerial decision making, economic systems, model use, McKinsey portfolio matrix
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