Moscow, Moscow, Russian Federation
Russian Federation
The relevance of the presented study is due to the complication of market dynamics, which in turn complicates both the processes of marketing research as a form of studying the dynamics of market business processes, and the processes of making managerial decisions based on them. In order to improve the tools of marketing activities as a component of the organization's management, a classification of marketing research methods is presented according to the following criteria: places of research, frequency of research, market coverage, composition of objects of observation, methods of obtaining information and regularity of attracting the audience. Analyzed the main stages of marketing research. The scientific novelty of the presented research lies in the presentation of an extended version of the classification of management decision-making methods used in the implementation of marketing research, and the practical significance of the results lies in highlighting the features of the application of the presented management decision-making methods in the process of marketing research.
development, marketing research methods, tools, applied direction of management, management decision making
1. «Izvestiya» uznali, kogda ES mozhet vvesti 11-y paket sankciy protiv Rossii. https://www.rbc.ru/politics/10/04/2023/64332d399a7947f4f5c9075a
2. Fairbairn, W.R.D. A Critical Evaluation of Certain Psychoanalytical Concepts, British Journal for the Philosophy of Science. 7 (25):49-60 (1956).
3. Glass, G. V (1976). «Primary, secondary, and meta-analysis of research». // Educational Researcher . № 5, pp.3-8.
4. Holt-Winters Filtering. https://translated.turbopages.org/proxy_u/en-ru.ru.60470eac-6476e5a3-0cda27d6-74722d776562/https/stat.ethz.ch/R-manual/R-patched/library/stats/html/HoltWinters.html
5. Balint M. Bazisnyy defekt: Terapevticheskie aspekty regressii. - M.: "Kogito-Centr", 2002. - 255 s.
6. Boks, Dzhordzh; Dzhenkins, Gvilim (1970). Analiz vremennyh ryadov: prognozirovanie i kontrol'. San-Francisko: Holden-Dey. V 2-h knigah.
7. Braun, Robert G. (1956). Eksponencial'noe sglazhivanie dlya prognozirovaniya sprosa. Kembridzh, Massachusets: Arthur D. Little Inc. str. 15.
8. Vinnikott D. V. Perehodnye ob'ekty i perehodnye yavleniya. Issledovanie pervogo «ne-ya» predmeta. (1953) // «Antologiya sovremennogo psihoanaliza», M.: Institut psihologii RAN, 2000. - S. 186-201.
9. Vladimir Putin nazval odnim iz klyuchevyh principov razvitiya dostizhenie tehnologicheskogo suvereniteta Rossii. https://rospatent.gov.ru/ru/news/pmef-putin-17062022
10. Golubkov E. P. Marketingovye issledovaniya: teoriya, metodologiya i praktika: - M.: Izdatel'stvo «Finpress», 2003. - 496 s.
11. Importozameschenie v promyshlennosti: novye proekty i ih finansirovanie. https://www.garant.ru/news/1581704/
12. Istoriya vozniknoveniya i razvitiya FSA. https://www.inventech.ru/pub/club/099/
13. Kalieva O.M., Karelin N.V. Metody marketingovyh issledovaniy. // Sovremennye nauchnye issledovaniya i razrabotki. 2018, Tom 2, №5, s.287-289.
14. Klyayn M., Razvitie v psihoanalize. - M.: «Akademicheskiy proekt», 2001. - 510 s.
15. Kol'cov Yu.A. Metody i ocenka marketingovoy deyatel'nosti predpriyatiy // Sovremennye nauchnye issledovaniya i innovacii. 2021. № 9 [Elektronnyy resurs]. URL: https://web.snauka.ru/issues/2021/09/96540.
16. Kotler, Filip. Upravlenie marketingom / Filip Kotler; Sokr. per. s angl. B. A. Gol'dberga i dr. - M.: Ekonomika, 1980. - 223 s.
17. Mattis M. E. Gotovye issledovaniya: instrukciya po primeneniyu // Marketing i marketingovye issledovaniya. 2008. 05 (77). S. 396-404.
18. Naresh Malhotra. Marketingovye issledovaniya i effektivnyy analiz statisticheskih dannyh. - K.: OOO «TID «DS», 2002. - 768 s.
19. Rusinovich, O. V. Innovacionnye metody v marketingovyh issledovaniyah / O. V. Rusinovich, M. A. Shevchenko. - Tekst: neposredstvennyy // Ekonomicheskaya nauka i praktika: materialy III Mezhdunar. nauch. konf. (g. Chita, aprel' 2014 g.). - T. 0. - Chita: Izdatel'stvo Molodoy uchenyy, 2014. - S. 98-100.
20. Svetun'kov S.G. Metody marketingovyh issledovaniy: Uchebnoe posobie. - SPb.: Izd-vo «DNK», 2003 - 352 s.
21. Tebekin A.V. Metody prinyatiya upravlencheskih resheniy na osnove teorii igr kak gruppa metodov klassa prinyatiya strategicheskih resheniy na osnove optimizacii pokazateley effektivnosti. // Strategii biznesa. 2018. № 10 (54). S. 3-12.
22. Tebekin A.V. Metody prinyatiya upravlencheskih resheniy. Uchebnik / A.V.Tebekin. Moskva, 2018. Ser. 58 Bakalavr. Akademicheskiy kurs (1-e izd.) - 431 s.
23. Tebekin A.V. Mirovye tendencii i nacional'nye perspektivy razvitiya marketinga i logistiki kak prikladnyh sfer upravleniya. // Upravlencheskie nauki v sovremennom mire. 2015. T. 2. № 1. S. 375-380.
24. Tebekin A.V., Mitropol'skaya-Rodionova N.V., Horeva A.V. Metody prinyatiya upravlencheskih resheniy na osnove instrumentov teorii massovogo obsluzhivaniya. // Zhurnal issledovaniy po upravleniyu. 2019. T. 5. № 6. S. 34-54.
25. Tebekin A.V., Tebekin P.A. Vliyanie shkol strategicheskogo menedzhmenta i marketinga na sovremennoe razvitie podhodov k upravleniyu. // Vestnik Moskovskogo finansovo-yuridicheskogo universiteta MFYuA. 2019. № 3. S. 14-23.
26. Tebekin A.V., Tebekin P.A., Egorova A.A. Analiz sostava metodov prinyatiya upravlencheskih resheniy, vydelyaemyh po priznaku prikladnyh napravleniy menedzhmenta. // Zhurnal ekonomicheskih issledovaniy. 2021. T. 7. № 1. S. 3-21.
27. Tebekin A.V., Tebekin P.A., Egorova A.A. Razvitie principov sistemnogo analiza kak metodologicheskoy osnovy razrabotki i primeneniya ego metodov. // Zhurnal tehnicheskih issledovaniy. 2021. T. 7. № 2. S. 20-30.
28. Uryas'eva T.I., Kalugina S.A., Cheglov V.P. Differenciaciya podhodov k ocenke udovletvorennosti potrebitelya kachestvom torgovogo obsluzhivaniya i mehanizmy ego podderzhaniya // Rossiyskoe predprinimatel'stvo. - 2018. - Tom 19. - № 3. - s. 643-656.
29. Freyd Z. Psihologiya mass i analiz Ya // Zigmund Freyd. Totem i tabu / per. s nem. R.F. Dodel'ceva. - SPb. : Azbuka-Attikus, 2017. - 315 s.
30. Holt, Charl'z K. (1957). "Prognozirovanie tendenciy i sezonnosti s pomosch'yu eksponencial'no vzveshennyh srednih". Memorandum Upravleniya voenno-morskih issledovaniy. 52. perepechatano v Holt, Charl'z K. (yanvar'-mart 2004). "Prognozirovanie tendenciy i sezonnosti s pomosch'yu eksponencial'no vzveshennyh srednih". Mezhdunarodnyy zhurnal prognozirovaniya. 20 (1): 5-10.
31. Chernozubenko P. E. Metody marketingovyh issledovaniy. // «Enciklopediya torgovogo marketinga». Moskva, 2005. - 325 s.
32. Cherchill' G. A. Marketingovye issledovaniya. - SPb: Izdatel'stvo «Piter», 2000. - 752 s.
33. Shennon K. Raboty po teorii informacii i kibernetike. - M.: Izdatel'stvo inostrannoy literatury, 1963. - 830 s.
34. Shraybfreder Dzh. Effektivnoe upravlenie zapasami / Dzhon Shraybfreder; Per. s angl. - 2-e izd. -M.: Al'pina Biznes Buks, 2006. - 304 s.
35. Eksport i import: zhizn' v novyh usloviyah. https://plus.rbc.ru/news/631359b67a8aa98521ceb3a2
