MODERN FUNCTIONS OF COLLOQUIAL VOCABULARY IN THE TEXTS OF THE MATERIALS OF THE ONLINE-MAGAZINE "CHALK"
Abstract and keywords
Abstract (English):
Materials from the mass media currently have a strong influence on society: due to the ideological function of the media, they participate in shaping people's opinions, influence them. This is facilitated by the use of a journalistic style of speech, which has two functions: journalistic and, directly, influencing. This style of speech is used in many mass media: on television, in newspapers and magazines, on radio and in Internet publications. With the passage of time and the development of these means, the journalistic language was modified, combined with other styles. At the moment, the use of colloquial style vocabulary is inherent in most journalistic texts. This is because the authors of the materials and the editors-in-chief of the publications strive to make the materials more understandable and interesting for readers. In addition, colloquial vocabulary helps to update the text, which will later allow you to identify it within a certain time interval. Thus, colloquial style words play an important role in modern Russian. This, in turn, opens up opportunities for a deeper study of its influence on the perception of a journalistic text.

Keywords:
colloquial speech; mass media; journalistic texts; conversational style; influencing function
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References

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