The article deals with the problems of small business development as a subject of regional marketing environment. Regional marketing environment - an environment in which a particular regional government opened new horizons search capabilities of the region´s economy and effective solutions to the problems arising in the implementation of regional social and economic policy. The great potential to attract the region´s economy population, owners and the authorities have small business. In the article the author´s interpretation of regional marketing, entrepreneurship, marketing environment, carried out an integrated assessment of the level of entrepreneurial potential of the Oryol region.
small business, regional marketing, Regional marketing environment, Institute for the Development of Small and Medium Enterprises, crowdsourcing
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