THE ROLE OF MASS MEDIA INSTITUTE AS THE MAIN COMMUNICATOR BETWEEN CIVIL SOCIETY AND GOVERNMENT INSTITUTIONS
Abstract and keywords
Abstract (English):
The article analyzes the problems of interaction between media, pub-lic authorities and civil society to provide positive models of integration of the Russian youth in the political sphere of the society. The importance of the principles underlying the basis of the constructive dialogue between institutions of state and institutional structures of civil society is substanti-ated. The author’s viewpoint of the efficiency of modern media to serve public control is presented. The importance of ensuring priority in the field of information requests of civil society, including youth social cohort is re-ported. The obvious facts are given proving that media information field is intended to reflect compliance with the political views of young people to political reality. The author makes suggestions on optimizing the impact of media in-formation on the process of integration of the youth in socio-political prac-tices of the Russian society.

Keywords:
youth, politics, political culture, mass media, political participation, civil society
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