In the article a commercial bank is considered as a social institution, and social planning as an effective mechanism for the formation and development of social responsibility of commercial banks. The author argues that social responsibility and problem-oriented strategic social engineering allows banks to act as a subject addressing local communities.
bank, social institutions, social engineering, social responsibility, public opinion
1. Grushin B.A. Mnenie o mire i mir mneniy. - M: Izd-vo politicheskoy literatury, 1967. - 401s.
2. Dridze, T.M. Prognoznoe proektirovanie v sotsial´noy sfere kak faktor uskoreniya sotsial´no-ekonomicheskogo i nauchno-tekhnicheskogo progressa: teoretiko-metodologicheskie i tekhnologicheskie aspekty. Teoretiko-metodologicheskie problemy sotsial´nogo prognozirovaniya i proektirovaniya v usloviyakh uskoreniya nauchno-tekhnicheskogo progressa. - M., 2006. - 408 s.
3. Korporativnaya sotsial´naya otvetstvennost´: obshchestvennye ozhidaniya. Potrebiteli, menedzhery, lidery obshchestvennogo mneniya i eksperty otsenivayut sotsial´nuyu rol´ biznesa v Rossii / Pod red.: S.E. Litovchenko, M.I. Korsakova - M.: Assotsiatsiya menedzherov, 2003. - 100 s.
4. Sovetskiy Entsiklopedicheskiy Slovar´ (pod red. Prokhorov A.M.). - M: Sovetskaya Entsiklopediya, 1985. - 1600s.
5. Sotsial´naya otvetstvennost´ biznesa: aktual´naya povestka. / Pod red.: S.E. Litovchenko, M.I. Korsakova - M.: Assotsiatsiya menedzherov, 2003. - 208 s. 6. U istokov finansovogo prava/ Orlov M.F., Speranskiy M.M.; Sost.: Yalbulganov A.A.; Pod red.: Kozyrin A.N. - M.: Statut, 1998. - 432 c.
6. Prokazina, N.V. Fenomen sotsiologicheskoy kul´tury v sovremennoy Rossii. / Monografiya Orel.: Izd-vo ORAGS. 2010. - 168 s.
7. Prokazina, N.V. Formirovanie organizatsionno-institutsional´nykh osnov ispol´zovaniya rezul´tatov oprosov obshchestvennogo mneniya organami upravleniya v Rossii. Vestnik Povolzhskoy akademii gosudarstvennoy sluzhby. - 2014. - № 4 (43). - 160 s.
8. Khokhlov A.A. Puti sotsiologii na Orlovshchine. Vekhi rossiyskoy sotsiologii, 1950-2000-e gody / otv. red. Zh.T. Toshchenko, N.V. Romanovskiy. SPb. - 2010.
9. Toshchenko Zh.T. Novye tendentsii v razvitii rossiyskoy sotsiologii. Sotsiol. issled. - 2013. № 4. S. 3-13.
10. Federal´nyy zakon ot 2 dekabrya 1990 g. N 395-I «O bankakh i bankovskoy deyatel´nosti».
11. Timermanis, A.I. Upravlenie sotsial´nymi proektami v bankovskikh uchrezhdeniyakh: dis.... kand. sotsiol. nauk: 22.00.08. M., 2010. - 218 s. [Elektronnyy resurs]. [sayt]. URL: http://www.dissercat.com/content/uprav lenie-sotsialnymi-proektami-v-bankovskikh-uchrezhdeniyakh (data obrashcheniya: 18.02.2015)
12. Medvedev, G.: sotsial´nuyu otvetstvennost´ kreditnykh organizatsiy ne nado svodit´ tol´ko k blagotvoritel´nosti. [Elektronnyy resurs]. Assotsiatsiya regional´nykh bankov Rossii [sayt]. URL: http://asros.nichost.ru/ru/about/news/detail/?id=347 (data obrashcheniya: 20.02.2015)
13. Korporativno-sotsial´naya otvetstvennost´ v bankakh: mechty i real´nost´. [Elektronnyy resurs]. OOO «Bank BTsK-Moskva [sayt]. URL: http://asros.nichost.ru/ru/about/news/detail/?id=347 (data obrashcheniya: 20.02.2015)
14. Mezhdunarodnaya konferentsiya «Investitsii v ustoychivoe razvitie». [Elektronnyy resurs]. Gosudarstvennaya korporatsiya «Bank razvitiya i vneshneekonomicheskoy deyatel´nosti (Vneshekonombank)»: [sayt]. [2011]. URL: http://www.veb.ru/about/kso/kso_act/index.php (data obrashcheniya: 20.02.2015)
