In the article an analysis of the outcome of the country´s insurance companies and certain regional offices in 2014 is made, which shows the lack of attention of insurers to such factor of stability as customer loyalty. At the same time, focus on corporate services of large companies in crisis makes insurance companies dependent on macroeconomic processes, while the insurance market gained experience and established its own ramified system of services that can provide a significant increase in the insurance sector up to the standards of developed countries.
insurance companies, corporate services, insurance services, customer loyalty, comparative analysis
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