Article is devoted to the actual topic which is the study of various aspects of business tourism in the context of the current economic situation. The authors conducted a study monitoring business travel market over the past five years and outlined their main theoretical conclusions on the opportunities and challenges of business tourism in the city of Irkutsk, the center of the Asian business activity. Particular attention is given to the systematiza-tion and categorization of concepts and forms in this area. Business tourism is organized in different variations: congresses, exhibitions, fairs, talks and seminars. All participants in activities have different purposes of visiting, depending on their interests, capabilities and types of business. When considering Irkutsk as a center of business tourism can be noted that it has a great potential for the development in this direction. The article provides a reasonable argument on the basis of conducted studies of Irkutsk as a core center for business of tourism communication for the Asian part of the Russian Federation. The main arguments are the following: 1) the city is a major transit center in which there is a redistribution of tourist flows, following from West to East and back; 2) Irkutsk has a distinctive competitive advantage which is proximity to the lake Baikal, which is undoubtedly strategically distinguishes it from other cities in the Asian part of Russia; 3) Irkutsk has the basic infrastructure for the development of various forms of business tourism: congress, exhibition, business meetings, corporate events, and so on. In the context of marketing research the conclusion is made about the potential for diversification of products and services in the period of reconfiguring the market for domestic tourism through development of appropriate infrastructure and range of offers. In particular, highlighted is the necessity for consolidator agencies and event organizers in Irkutsk in the form of Convention Bureau.
business tourism, incentive tours, tourist destination, convention and exhibition market
Введение
В современных условиях кризиса, затронувшего различные аспекты экономики, необходимо находить нестандартные решения развития туризма. Одним из таких решений может быть развитие делового туризма. Деловой туризм — это одно из самых перспективных направлений современной индустрии туризма. Приоритеты туристской модификации сейчас направлены на въездной и внутренний потоки. Идеально подходит под любой из них именно деловой туризм, комплексный и многогранный. Более 75% услуг делового туризма составляют корпоративные поездки и инсентив-туры (от англ. incentive — побуждение, стимул). Поездки на научные, политические, культурные, экономические, религиозные и другие мероприятия занимают около 15% рынка делового туризма. Оставшиеся 10% формируют поездки для участия в выставках, ярмарках, биржах и салонах. Наиболее прибыльная часть делового туризма — международный въездной — охватывает достаточно широкую географию интересов азиатских стран в Прибайкальском регионе. Иркутск является
1. Drozdova, I. V., Drozdov, G. D. Razvitie delovogo turizma v regione na osnove klasternogo podkhoda [ Development of business tourism in the region, based on the cluster approach] // Zhurnal pravovykh i ekonomicheskikh issledovanii. 2013. № 3. pp. 133-134.
2. Elizarov, A. N. Tendentsii ustoichivogo razvitiia mirovogo rynka delovogo turizma [Trends in sustainable development of the world market of business tourism] [Elektronnyi resurs] // Regional´naia ekonomika i upravlenie: elektron. nauch. zhurn. 2013. № 3 (35). pp. 9-17. Available at: http://www.region.mcmp.ru/modules.php?name=News&;file=article&sid=299 [Accessed on July 1, 2014].
3. Morozova, N. N. Delovoi turizm как sotsial´no-ekonomicheskii instrument innovatsionnogo razvitiia regiona [Business tourism as a socio-economic tool of innovative development of the region] // Sotsial´no-ekonomicheskie i obshchestvennye nauki. Vestnik DGTU. 2012. № 3 (64). pp. 94-101.
4. Rzhepka, E.A. Resursy delovogo turizma v Irkutske [Business tourism resources in Irkutsk]. Monografiia. Irkutsk. Izd-vo Institutageografiiim. Sochavy SO RAN, 2011. 115 p.
5. Kortunov, V.V., Platonova, NA. Philosophical and socio-cultural aspects of the economic type of thinking. Middle East Journal of Scientific Research. 2013. T. 16. № 2. pp. 296-303.
