LINGUISTIC, PARALINGUISTIC, EXTRALINGUISTIC AND COGNATE MEANS OF CREATING EXPRESSIVENESS IN GERMAN-LANGUAGE VIDEO ADVERTISING OF COSMETIC PRODUCTS
Authors:
1.
Kemerovo State University
student from 01.01.2020 until now
Kemerovo, Kemerovo, Russian Federation
student from 01.01.2020 until now
Kemerovo, Kemerovo, Russian Federation
2.
Kemerovo State University
(Romance-Germanic Philology Department, Associate Professor)
Russian Federation
Russian Federation
Type:
Article
Pages:
from 21
to 26
Status:
Published
Received:
21.12.2022
Accepted:
27.02.2023
Published:
27.02.2023
Subject area:
UDK 8 Языкознание. Филология. Художественная литература. Литературоведение
UDK 81 Лингвистика. Языкознание. Языки
UDK 80 Общие вопросы филологии, лингвистики и литературы. Риторика
UDK 81 Лингвистика. Языкознание. Языки
UDK 80 Общие вопросы филологии, лингвистики и литературы. Риторика
Language:
Russian
Keywords:
advertising, video advertising, expressiveness, impact, linguistic means, paralinguistic means, extralinguistic means, cognate means of impact
Abstract (English):
The article is devoted to the issues of identifying ways of expressing expressiveness in German-language videos of cosmetic products. The article presents a new approach to the concept of expressiveness, which is understood as an intrinsic feature of video advertising, which is represented at various levels of information presentation. The work highlights linguistic, paralinguistic, extralinguistic and cognitive means of creating expressiveness in German-language advertising videos.
The article is devoted to the issues of identifying ways of expressing expressiveness in German-language videos of cosmetic products. The article presents a new approach to the concept of expressiveness, which is understood as an intrinsic feature of video advertising, which is represented at various levels of information presentation. The work highlights linguistic, paralinguistic, extralinguistic and cognitive means of creating expressiveness in German-language advertising videos.
Keywords:
advertising, video advertising, expressiveness, impact, linguistic means, paralinguistic means, extralinguistic means, cognate means of impact
advertising, video advertising, expressiveness, impact, linguistic means, paralinguistic means, extralinguistic means, cognate means of impact
1. Makhnin P.N. Psychological aspects of the impact of advertising texts: abstract of the dissertation for the degree of Candidate of Philological Sciences / P.N. Makhnin - M., 2005.
2. Tikhonova Ya.V., Smirnova A.G.Modal verbs as a means of subjective modality in the texts of German-language social advertising // Journal of Philological Research. 2020. Vol. 5. No. 4. pp. 9-12.
3. Tsybenko E.O. Lexical features of creating expressiveness of English- and Russian-language advertising text / E.O. Tsybenko, N.V. Kovalchuk // Philological Sciences. Questions of theory and practice - 2019. - Vol.12. - No. 4. - pp. 295-299
4. Yartseva V.N. Linguistic encyclopedic dictionary / V.N. Yartseva - M., 1990
