student from 01.01.2020 until now
Kemerovo, Kemerovo, Russian Federation
employee
Kemerovo, Russian Federation
UDK 81 Лингвистика. Языкознание. Языки
UDK 80 Общие вопросы лингвистики и литературы. Филология
This article discusses the pragmalinguistic ways of addressing found in the children's magazine «Schrumdirum». Addressing is considered as a communicative technique that establishes a connection with the addressee. Using the example of this children's magazine, the methods of addressing verbalized at the language level (the use of deictic pronouns wir, du; direct questions; imperative constructions; metatext) and at the level of visual representation of the text (background, picture, photo, font, colors) are revealed. In addition, indirect methods of addressing (exclamation sentences, the presence of a child character, the use of so-called "children's" vocabulary, simple sentences at the syntax level) are revealed in the work.
addressing, pragmatics, creolized text, addressee, linguistic means of addressing, visual means of information transmission
1. Peshkovsky A.M. Russian syntax in scientific coverage. - M. : Languages of Slavic culture, 2001. - 544 p.
2. Vezhbitskaya A. Metatext in the text. / A. Vezhbitskaya / / New in foreign linguistics. Issue 8. Linguistics of the text. - M., 1978. pp. 402-421.
3. Sorokin Yu. A., Tarasov E. F. Creolized texts and their communicative function. / Yu.A. Sorokin, E.F. Tarasov / /Optimization of speech impact. - M.: Institute of Linguistics of the Russian Academy of Sciences, 1990. pp. 180-186.
4. Smirnova A.G. Linguistic and pragmatic characteristics of the German advertising text with gender objectification of its addressee : abstract of the dissertation for the degree of Candidate of Philological Sciences, Barnaul, 2004. p. 19.
5. Smirnova E.O. Research of age-related addressing of cartoons. / Smirnova E.O., Sokolova M.V., Matushkina N.Yu., Smirnova S.Yu. / / Cultural and Historical Psychology, 2014. - Vol. 10. No. 4. pp. 27-36.
6. Kormilitsyna M.A. Rhetorical organizations of speech (addressing of speech) / / Good speech / O. B. Sirotinina, N. I. Kuznetsova, E. V. Dzyakovich et al.; edited by M. A. Kormilitsyna and O. B. Sirotinina. Saratov, 2001. p. 214.
7. Yule G. Pragmatics. - Oxford, 1996.
