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The Specifics of Promoting Additional Educational Services in the Era of Digitalization
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THE SPECIFICS OF PROMOTING ADDITIONAL EDUCATIONAL SERVICES IN THE ERA OF DIGITALIZATION
UDK 31 Статистика. Демография. Социология
Moiseeva O. 1
Filippova O. A. 2
Sadkovaya A. N. 3
Moiseev E. A. 4
Authors:
1.  K.G. Razumovsky Moscow State University of technologies and management (the First Cossack University) (Department “Social Processes, Media and Advertising Technologies”, Associate Professor)

Moskva, Moscow, Russian Federation
2.  K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University)

3.  K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University)

4.  Russian State University of Physical Culture, Sports, Youth and Tourism
student

Type:
Article
DOI:
https://doi.org/10.12737/2306-1731-2021-10-4-13-17
Pages:
from 13 to 17
Status:
Published
Received:
21.12.2021
Accepted:
27.12.2021
Published:
27.12.2021
Subject area:
UDK 31 Статистика. Демография. Социология
Language:
Russian
Keywords:
professional development, comparative analysis, lead generation
Abstract and keywords
Abstract (English):
The research is aimed at identifying approaches to the promotion of educational resources of additional education. The article analyzes the specifics of approaches to the positioning of courses of additional vocational education of various centers of vocational education and advanced training in Moscow. The aim of the study is to identify modern technologies for promoting services in the conditions of increasing demand for online technologies due to the limitations caused by coronavirus infection.

Keywords:
professional development, comparative analysis, lead generation
References

1. Zotova A.S., Kondrat'ev S.V., Moiseeva O.A., Filippova O.A. Psihologiya massovyh kommunikaciy // Uchebnoe posobie / Pod redakciey S.E. Shishova. Moskva, 2019.

2. Zotova A.S., Moiseeva O.A., Filippova O.A. Kommunikaciya v sovremennom mediadiskurse // Moskovskiy gosudarstvennyy universitet tehnologiy i upravleniya im. K.G. Razumovskogo. Vladimir, 2019.

3. Lihacheva N. Shekspir online // Proekt PRO-Roditel', 2015, http://www.rg.ru/2015/05/05/universitet.html

4. Nacional'nyy issledovatel'skiy universitet «Vysshaya shkola ekonomiki». Oficial'nyy sayt [Elektronnyy resurs]. URL: http://www.hse.ru

5. Trendy lidogeneracii v 2021 godu URL: https://roistat.com/rublog/marketing/trendi-lidogeneracii-2021/

6. Uchebnyy Centr «Specialist» pri MGTU im. N.E. Baumana. Oficial'nyy sayt [Elektronnyy resurs]. URL: https://www.specialist.ru/center/about-center

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