The purpose of the study was to identify the most effective method of investment appraisal in the context of global economic uncertainty. The scientific novelty of the article lies in the fact that a macroeconomic factor of uncertainty is the global pandemic, but not the classic economic crisis. The practical significance of the study lies in the fact that the obtained recommendations and conclusions can be used by investors and analytical agencies when assessing the investment attractiveness of individual companies.
investment valuation, investment attractiveness, economic uncertainty, discounted cash flow method, comparative assessment
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