MODERN APPROACHES TO THE RISK MANAGEMENT OF THE RETAILERS` INNOVATIVE PROJECTS IN THE CONTEXT OF A PANDEMIC
Abstract and keywords
Abstract (English):
The relevance of the research is due to the fact that in the conditions of the pandemic the priority for the retailers is to do business through the innovative projects implementation. These processes are associated with the various risks when it is required to choose a competent approach to their management. There are many different modern approaches, but it is necessary to choose the most effective one, which will not entail serious losses. In the article the concepts of an innovative project and risk management are discussed, the modern approaches to risk management are explored and their classification is considered. It has been carried out the analysis of the developed and implemented innovative projects by the largest Russian retailer X5 Retail Group in the context of the COVID-19 pandemic. Statistical data on the implementation of innovative projects are presented, problems in the risk management of innovative projects are identified and recommendations for solving these problems are proposed.

Keywords:
innovative project, risks, approaches to the risk management, retailer, COVID-19 pandemic
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