from 01.01.2003 to 01.01.2024
Yakutsk, Yakutsk, Russian Federation
Yakutsk, Yakutsk, Russian Federation
The article is devoted to the study of the communicative aspect of advertising technologies. The authors point out the need to study it in order to improve the effectiveness of advertising impact on the consumer in the field of installation services of fire alarm and video surveillance. Determination of effectiveness has led to reflection of criteria and indicators of advertising impact on the consumer and the choice of the most effective forms of work in the current conditions of the regional market. To ensure the validity of their assumptions, the researchers made an attempt to test the main provisions of the work in the Republic of Sakha (Yakutia), thereby confirming the results obtained.
communication aspect, advertising technologies, effectiveness of advertising impact
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