The article analyzes the scope of the use of anglicisms in the German media, its language is the latest product of the communicative activities of German language community, ways of word-formation on morphological ground, the substantiation of the reasons for intensive anglicization of the German language, as well as the positive and negative consequences of their usage. The author considers the process of borrowing foreign words in the German language in the historical aspect, conducts a comparative analysis and identifies the features of this phenomenon in the historical past and at the present time.
anglicisms, word formation, morphology, denglish, mass media in Germany
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