Russian Federation
The article describes the problems of perception of linguistic landscape. The concept of linguistic landscape is clarified, its components are described, and the communicative impact of the urban environment on a person is evaluated. The author identifies the communicative factors and linguocultural elements of the linguistic landscape. The communicative elements of the urban environment are analyzed on the example of Kaliningrad region photo materials collected in the framework of the scientific project "Linguistic landscape as a mechanism of state policy: socio-cultural and communicative aspects".
linguistic landscape, verbal codes, cultural codes of the urban environment, multilingualism, toponyms, language environment, non-verbal signs, communicatively significant factors and linguocultural elements of the linguistic landscape, speech communication
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