FORMATION OF COMPETENCIES OF HEADS FOR MANAGEMENT OF DIGITAL CULTURE DEVEL-OPMENT OF EMPLOYEES OF EDUCATIONAL ORGANIZATIONS
Abstract and keywords
Abstract (English):
In the conditions of the intensive transformation of modern culture, due to the mass dig-italization of various spheres of society, the traditional education-culture relationship acquires significant features. A significant cultural layer (especially mass culture) is formed in the digital environment. Today's education requires that all subjects of the educational process not only correctly use the artifacts of this culture, but also successfully participate in its creation. One of the key conditions for solving this problem is the formation of a digital culture of employees of the educational organization. And effective management of the development of such a culture becomes an important managerial task of its leader. Of course, such a task requires the head of special competencies, which can be mastered by an effective system of continuing education of the education manager.

Keywords:
management of an educational organization, the formation of digital culture, mass culture
References

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