Russian Federation
student
The article discusses the role of crisis management strategy in ensuring the competitive advantage of an international company in a crisis that arose for objective reasons. The author analyzes average enterprises’ preparedness for crises and proposes key directions for elaborating a crisis management strategy for international companies. Also, the author proposes key ideas for developing a crisis management strategy in terms of pandemic and worldwide regulatory restrictions.
strategy, crisis management, international companies, crisis, virus, competitive advantage
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