BASIC METHODOLOGICAL APPROACHES TO THE STUDY OF PERSONALITY DIRECTION ON VOLUNTEER ACTIVITY
Abstract and keywords
Abstract (English):
The volunteer sector in our country is experiencing rapid growth, while the issue of the nature and content of the personality orientation towards volunteering remains insufficiently studied. The subjective-activity approach has a sufficient methodological basis for the study of the phenomenon of “personality orientation toward volunteering”. In the framework of this approach, the following constructs are distinguished: “the orientation of the individual toward volunteer activity”, “values”, “motives”, “attitudes” and their interconnection is shown. The phenomenon of personality orientation toward volunteer activity is defined as a complex dynamic integral formation, the key characteristic of which is the value substructure. Based on the data contained in some analyzed sources, it is shown that the definition of the concept of “altruism” is synonymous with understanding the essence of “volunteering”.

Keywords:
personality orientation, factors and mechanisms of orientation formation, volunteer activity, value attitudes, altruism, subject-activity approach
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