Moskva, Moscow, Russian Federation
The article is devoted to the issues of advertising costs in organizations, their reflection in accounting and tax accounting. Today, organizations that are stably working and effectively developing their activities pay due attention to the marketing strategy, where advertising, various advertising products and methods of its distribution occupy a significant place.
advertising, organization, marketing, products, influence
1. Federal'nyy zakon № 38-FZ «O reklame» ot 13.03.2006 prinyat GD FS RF 22.02.2006 (deystvuyuschaya redakciya ot 08.05.2013).
2. Federal'nyy zakon ot 06.12.2011 № 402-FZ «O buhgalterskom uchete».
3. Pis'ma FAS ot 20.06.2018 № AD/45557/18; Minfina ot 28.09.2018 № 03-03-06/1/69813, ot 08.02.2019 № 03-03-06/1/7613.
4. Postanovlenie AS MO ot 14.06.2017 N F05-7994/2017.p. 16 st. 270 NK RF;
5. Pis'mo Minfina ot 22.02.2018 N 03-03-06/1/11485.podp. 19.1 p. 1 st. 265 NK RF.
6. Kapanina Yu.V. Besplatnaya razdacha obrazcov produkcii: «pribyl'nye» nyuansy // Glavnaya kniga. 2019. № 11.
7. Podkopaev M.V. Podarok klientu organizacii svyazi kak sposob reklamy // Uslugi svyazi: buhgalterskiy uchet i nalogooblozhenie. 2019. № 3.
8. Gerasimova L.N. Vnutrenniy kontrol' debitorskoy zadolzhennosti v organizaciyah // Aktual'nye voprosy sovremennoy ekonomiki. 2014. № 2. S. 88-97.
9. Gerasimova L.N., Seredyuk E.A. Sovershenstvovanie ucheta finansovyh instrumentov kak napravlenie razvitiya infrastruktury ekonomicheskogo rosta // Audit i finansovyy analiz. 2011. № 4. S. 41-47.
10. Gerasimova L.N. Uchet rezervov v mezhdunarodnoy praktike // Mezhdunarodnyy buhgalterskiy uchet. 2012. № 43 (241). S. 17-21.
11. Parasockaya N.N. Buhgalterskiy uchet. Sovremennye vyzovy, prioritety i puti razvitiya. T. 3. Moskva: Rusayns, 2017.
12. Parasockaya N.N. Koncepciya buhgalterskogo ucheta v «novoy» ekonomike. Moskva : Rusayns, 2017.
