Moskva, Moscow, Russian Federation
The Department of "Social processes, media and advertising technologies" conducts active research in the field of leadership technologies in such areas as politics, advertising and public relations, pedagogy. The round table highlighted the following points: first, the modern interpretation of the leading theories of leadership, the phenomenon of leadership in the minds of civil society, the disclosure of the nature of leadership in the new social and economic conditions; secondly, the role of leadership in politics, new forms of political PR campaigns and a number of other topics. Thirdly, in our opinion, the area of advertising and public relations is interesting, in which leadership is actively developed and implemented in the communication belt of opinion leaders in social media, influencers, bloggers, columnists – the new leaders of the new generation of Russian society. And, finally, fourth, the actual direction of implementation of leadership tools in the field of education and specifically in higher education was discussed.
leadership, political leader, image of the leader, bloggers, social media, communication
1. Lasswell H. The Structure and Function of Communication in Society // The Communication ofldeas / ed. by L. Bryson. N. Y.: Harper, 1948. P. 32-51.
2. Psihologiya politicheskogo vospriyatiya v sovremennoj Rossii. Pod red. E. B. Shestopal. M.: ROSSPEN. 2012. - 432s.
3. Semenenko I. S. Kul'tura, obshchestvo i obraz Rossii // Neprikosnovennyj zapas. Debaty o politike i kul'ture. - № 1. - S. 51-57. //[Elektronnyj resurs]. URL: http://www.intelros.ru/2007/05/29/irina_semenenko_kultura_obshhestvo_i_obraz_rossii.html (data obrashcheniya: 14.03.2019)
4. Kommentarii vedushchego o vstreche V. Putina s korolem Saudovskoj Aravii po voprosu terrorizma v Sirii // Central'noe televidenie. NTV. Vypusk ot 07.10.2017.
5. Kommentarij po voprosu otmeny ryada antirossijskih sankcij i nalazhivaniya otnoshenij mezhdu SShA i RF na vstreche G20 dvuh Prezidentov // Central'noe televidenie. NTV. Vypusk ot 01.07.2017.
6. Zhukov D. Stoj, kto vedet? Biologiya povedeniya cheloveka i drugih zverej. V 2 t. // M. : Izd-vo: Al'pina non-fikshn, 2018. - 802 s.
7. Sills D.L. Paul F. Lazarsfeld 1901-1976 // Biographical Memoirs National Academy of Sciences. Vol. 56. Washington D.C., 1987. - rr. 251-276.
8. Lideny uchat liderov// Metodicheskij seminar, sessiya 20, korporativnyj univeristet Sberbank, 28 avgusta 2018 g. //[Elektronnyj resurs]. URL: https://edutechclub.sberbank-school.ru/node/46 (data obrashcheniya: 25.06.2019).
9. Leaders as Teachers, The Association for Talent Development (ATD) and The Institute for Corporate Productivity (i4cp), avgust 2015.
10. Obrazovatel'nyj klub Korparativnogo universiteta Sberbanka //[Elektronnyj resurs]. URL: https://edutechclub.sberbank-school.ru/ (data obrashcheniya: 25.06.2019).
11. Frejd 3. Bullit U. Tomas Vudro Vil'son. Dvadcat' vos'moj prezident SShA. Psihologicheskoe issledovanie. - M.: Progress, 1992. - 288 s.
12. Adler A. Nauka zhit' // Kompleks nepolnocennosti, kompleks prevoskhodstva - Kiev: Port-Royal, 1997. - S. 57-62.
13. Lassuell G. Psihopatologiya i politik: monografiya. - M.: Izd-vo RAGS, 2005, 352s. ; Laswell H.D. The Theory of Political Propaganda // The American Political Science Review, Vol. 21, No. 3 (Aug., 1927), pp. 627-631
14. Fromm E. Anatomiya chelovecheskoj destruktivnosti. - M.: AST, 2004. - 635 s.
15. Frejd 3., Bullit U. Tomas Vudro Vil'son. Dvadcat' vos'moj prezident SShA. Psihologicheskoe issledo¬vanie. - M., 1992. - S. 75.
16. Atkinson J, Feather N. A theory of achievement motivation. - N.Y., 1966, 392r.; McClelland D.C. Power: the inner experience. - N.Y., 1975. - 427r.
17. Hekhauzen H. Motivaciya i deyatel'nost'. 2-e izd. - SPb.: Piter; M.: Smysl, 2003. - 860 s.
18. Blondel' Zh. Politicheskoe liderstvo: Put' k vseob"emlyushchemu analizu. - M., 1992. - S. 29.
19. Klejmenova A. E. Istoricheskoe razvitie izucheniya fenomena liderstva// Analitika kul'turologii. - Izd. Tambovskogo gosudarstvennogo universiteta im. G. R. Derzhavina, 2014. - S. 202-209.
20. Tajkova L. V. Problema liderstva i rukovodstva: teoreticheskij aspekt // Vestnik Novgorodskogo gosudarstvennogo universiteta. - № 7. - T. 2. - 2013. - S. 67-69
21. Sasha Spilberg. [Elektronnyj resurs]. URL: https://www.instagram.com/sashaspilberg/ (data obrashcheniya: 20.06.2019).
22. Sepiashvili E. N. Upravlencheskaya problema kak geneticheskoe zveno prakticheskoj pedagogicheskoj deyatel'nosti. Administrative problem as a genetic link practical pedagogical activity // Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta. - 2009. - № 4. - S. 33-40. (Seriya: Pedagogika).
23. Sepiashvili E. N. Formirovanie upravlencheskoj kompetencii u studentov ekonomicheskih special'nostej ssuza: dis.... kand. ped. nauk: 13.00.08 / Sepiashvili Ekaterina Nikolaevna; [Mesto zashchity: Krasnodar. gos. un-t kul'tury i iskusstv].- Krasnodar, 2010. - 188 s.
24. Cifrovoj proryv. [Elektronnyj resurs]. URL: https://cifrovojproryv.rf (data obrashcheniya: 18.06.2019).
25. Strategiya razvitiya rukovoditelej Sberbanka 2030. [Elektronnyj resurs]. URL: https://2017.report-sberbank.ru/ru/performance-overview/people/effective-leader (data obrashcheniya: 18.06.2019).
26. Lidery Rossii - konkurs upravlencev. [Elektronnyj resurs]. URL: https://lideryrossii.rf (data obrashcheniya: 18.06.2019).
27. Rossijskaya nacional'naya premiya «Student goda - 2018» obrazovatel'nyh organizacij vysshego obrazovaniya. [Elektronnyj resurs]. URL: https://studvesna.info/student-goda-vo/ (data obrashcheniya: 18.06.2019).
28. Pasport Federal'nogo proekta «Social'naya aktivnost'». [Elektronnyj resurs]. URL: https://new.avo.ru/documents/33446/1306658/Social'naya+aktivnost'.pdf/bfefe55e-4a76-f9ba-9648-d9525eb17953 (data obrashcheniya: 18.06.2019).
29. Pasport Federal'nogo proekta «Social'nye lifty dlya kazhdogo». [Elektronnyj resurs]. URL: https://project.rkomi.ru/system/attachments/uploads/000/160/720/original/Sotsil_nyie_lifty_dlia_kazhdogho_viersiia_2.pdf (data obrashcheniya: 18.06.2019).
30. Sajt V. V. Putina. [Elektronnyj resurs]. URL: http://putin.kremlin.ru/bio (data obrashcheniya: 18.06.2019); Sajt A. A. Naval'nogo. [Elektronnyj resurs]. URL: https://navalny.com (data obrashcheniya: 18.06.2019).
31. Informacionnyj sajt K. Habenskogo. [Elektronnyj resurs]. URL: http://khabenskiy.ru/ i Fond Habenskogo. [Elektronnyj resurs]. URL: https://bfkh.ru/ (data obrashcheniya: 18.06.2019).
32. Kanal Yu. Dudya. [Elektronnyj resurs]. URL: https://www.youtube.com/channel/UCMCgOm8GZkHp8zJ6l7_hIuA (data obrashcheniya: 18.06.2019).
33. Timati. [Elektronnyj resurs]. URL: https://www.instagram.com/timatiofficial/ (data obrashcheniya: 18.06.2019).
34. Shnur. [Elektronnyj resurs]. URL: https://www.instagram.com/shnurovs/ (data obrashcheniya: 18.06.2019).
35. LONE. [Elektronnyj resurs]. URL: https://www.instagram.com/l_one_mars/ i Mot. [Elektronnyj resurs]. URL: https://www.instagram.com/mmott23/ (data obrashcheniya: 18.06.2019).
36. Oksimiron. [Elektronnyj resurs] URL: https://www.instagram.com/norimyxxxo/ (data obrashcheniya: 18.06.2019).
37. Winter, D. G. (1994). Manual for scoring motive imagery in running text (4th ed.). Department of Psychology, University of Michigan, Ann Arbor: Unpublished manuscript.
38. Leont'ev D. A, Patyaeva E. Yu. Kurt Levin - metodolog nauchnoj psihologii //Levin K. Dinamicheskaya psihologiya: izbrannye trudy. - M: Smysl, 2001. - S. 3-20.
39. Posmotryu, gde oni letayut i na chem. Putin poobeshchal proverit' deyatel'nost' «Gazproma». [Elektronnyj resurs]. URL: http://actualcomment.ru/posmotryu-gde-oni-letayut-i-na-chem-putin-poobeshchal-proverit-deyatelnost-gazproma-1812201801.html (data obrashcheniya: 18.06.2019).
40. Vystuplenie gubernatora Sankt-Peterburga na ekonomicheskom forume v Londone, 2005 god. [Elektronnyj resurs]. URL: https://www.dp.ru/a/2005/04/12/Polnij_tekst_vistuplenija/ (data obrashcheniya: 18.06.2019).
41. Kak by my ni staralis' razreshit' problemy, ni za tri, ni za pyat' let eto sdelat' nevozmozhno. Polnyj tekst inauguracionnoj rechi V. I. Matvienko. [Elektronnyj resurs]. URL: https://regnum.ru/news/759931.html (data obrashcheniya: 18.06.2019).
42. Vystuplenie gubernatora Sankt-Peterburga na mezhdunarodnom kongresse «Bezopasnost' na dorogah radi bezopasnosti zhizni», 2008 god. [Elektronnyj resurs]. URL: http://www.road-safety.ru/history/second/meeting/matvienko/ (data obrashcheniya: 18.06.2019).
43. Vystuplenie Valentiny Matvienko na vstreche so studentami i nauchnoj obshchestvennost'yu v Pekine. [Elektronnyj resurs]. URL: http://www.ruchina.org/china-article0/china/513.html (data obrashcheniya: 18.06.2019)
44. Valentina Matvienko vystupila s videoobrashcheniem k Vsemirnoj konferencii spikerov parlamentov. [Elektronnyj resurs]. URL: https://www.vesti.ru/doc.html?id=2658843&cid=5 (data obrashcheniya: 18.06.2019)
45. Vystuplenie Predsedatelya Soveta MPA SNG Valentiny Matvienko. [Elektronnyj resurs]. URL: http://iacis.ru/pressroom/news/sovet_mpa_sng/vystuplenie_predsedatelya_soveta_federatsii_v_i_matvienko/ (data obrashcheniya: 18.06.2019).
46. Vystuplenie Predsedatelya Soveta Federacii FS RF Valentiny Matvienko na torzhestvennoj ceremonii otkrytiya XI Mezhdunarodnogo festivalya «Velikoe russkoe slovo». [Elektronnyj resurs]. URL: http://simferopol.bezformata.com/listnews/festivalya-velikoe-russkoe-slovo/57978505/ (data obrashcheniya: 18.062019)
47. Privetstvie Predsedatelya Soveta Federacii Valentiny Matvienko uchastnikam XXVI Rozhdestvenskih obrazovatel'nyh chtenij. [Elektronnyj resurs]. URL: https://pravobraz.ru/predsedatel-soveta-federacii-valentina-matvienko-napravila-privetstvie-uchastnikam-xxvi-rozhdestvenskix-chtenij/ (data obrashcheniya: 18.06.2019).
48. Ezhegodnoe poslanie gubernatora Sankt-Peterburga. [Elektronnyj resurs]. URL: http://docs.cntd.ru/document/8409011 (data obrashcheniya: 18.06.2019).
49. Sokolov A. N. Psihofiziologicheskoe issledovanie vnutrennej rechi. - M.: Astrel', 2008. - 529 s.
50. Selezneva E. V. Liderstvo. - M.: Yurajt, 2013. - 428 s.
51. Korduell M. Psihologiya. Slovar'-spravochnik. A - Ya. - M.: Grand: Fair-press, 2011.- 440 s.
52. Kovaleva A. L. Liderstvo v obrazovatel'nom processe, 2013. [Elektronnyj resurs]. URL: https://cyberleninka.ru/article/v/liderstvo-v-obrazovatelnom-protsesse (data obrashcheniya: 18.06.2019)
53. Kotlyarov I. V. Sociologiya liderstva: teoreticheskie, metodologicheskie i aksiologicheskie aspekty / Nac. akad. nauk Belarusi, In-t sociologii. - Minsk : Belaruskaya navuka, 2013. - 479 s.
54. Adair D. Psihologiya liderstva: [koncepciya neprerekaemogo liderstva] / per. s angl. M. Kotel'nikovoj. - M.: Eksmo, 2007. - 342 s.
55. Inclusive Leadership The Essential Leader-Follower Relationship», Edwin P. Hollander. Vol. 2. Chippendale-Hoste, 2015, r. 257.
