SELF-PR AS A BUSINESS PROMOTION TOOL
Authors:
1.
Voronezh State Technical University
(Associate Professor)
Voronezh, Russian Federation
Voronezh, Russian Federation
2.
Voronezh State Technical University
(Public Relations Chair, Head)
Voronezh, Voronezh, Russian Federation
Voronezh, Voronezh, Russian Federation
3.
Voronezh State Technical University
(Associate Professor)
Voronezh, Russian Federation
Voronezh, Russian Federation
Type:
Article
Pages:
from 60
to 62
Status:
Published
Received:
10.09.2019
Accepted:
24.09.2019
Published:
24.09.2019
Subject area:
UDK 81 Лингвистика. Языкознание. Языки
Language:
Russian, English
Keywords:
Self-PR, self-promotion, personal brand, personal branding, communication channels
Abstract (English):
This article discusses the concept of Self-PR. It describes the technology of creating and promoting a personal brand; stages of its development. Personal brand is analyzed as a tool to promote your business and services. The process of formation and promotion of the brand is divided into four stages: personality audit; brand strategy is determined; creating basic brand attributes; selection of personal brand promotion means; identification of key communication channels.
This article discusses the concept of Self-PR. It describes the technology of creating and promoting a personal brand; stages of its development. Personal brand is analyzed as a tool to promote your business and services. The process of formation and promotion of the brand is divided into four stages: personality audit; brand strategy is determined; creating basic brand attributes; selection of personal brand promotion means; identification of key communication channels.
Keywords:
Self-PR, self-promotion, personal brand, personal branding, communication channels
Self-PR, self-promotion, personal brand, personal branding, communication channels
1. Putilina N. Lichnyj brend kak dejstvennyj instrument dlya razvitiya svoego biznesa// Press-sluzhba. 2018. N 8. p. 83.
2. Self-PR kak obraz zhizni [Elektronnyy resurs] // Available at: https://zen.yandex.ru/media/id/5bd2ad7113f8c600a99a0ff1/selfpr-kak-obraz-jizni-5be737e15d9d8200a985e902 (accessed 16 March 2019).
