Russian Federation
The article discusses the media discourse, analyzes its role in shaping the picture of the world of modern person: the typological features of the media text, the means and techniques of speech impact on the audience are highlighted. In the study of media texts, the author used the method of discursive analysis. As a result of an experimental study, linguistic techniques and means were revealed by which mass media influence the formation of public opinion, control communication in society. After analyzing publications in Russian media, the author comes to the conclusion that many of the linguistic techniques used in socio-political discourse today are mostly manipulative in nature, and are a powerful tool in the information confrontation. The identification of these tools and techniques, their systematization allows us to understand the specifics of the formation of the picture of the world of modern person, especially communication in society.
media text, media discourse, political discourse, speech impact, communication in society, communicative
1. Bushev A.B. Germenevtika aktual'nogo medijnogo diskursa [Tekst] //Sovremennyj diskurs-analiz. Interpretaciya medijnyh form diskursa. -2012. - №6. - S. 4-30.
2. Bushev A.B. Diskurs-analiz global'nyh media: aspekt mediagramotnosti i mediaekologii [Tekst] // Materialy II Mezhd. nauchno-prakticheskoj konf. Belgorod. - 2016. - S. 7-13.
3. Gnezdilova E.V. Informacionnaya vojna: tekhnologiya ili forma kommunikacii? [Tekst] //Strategicheskie kommunikacii v biznese i v politike. - 2018. - № 4. - S. 107-112.
4. Gnezdilova E.V. Vliyanie mediateksta na formirovanie novostnoj kartiny mira [Tekst] //Russkij yazyk v polikul'turnom mire. I Mezhdunarodnyj simpozium: Sb. nauch. statej. V 2 t. Tom 1. Simferopol': IT «ARIAL». - 2017. - S. 270-273.
5. Dobrosklonskaya T. G. Voprosy izucheniya mediatekstov: Opyt issledovaniya sovremennoj anglijskoj mediarechi [Tekst] M.: URSS Editorial. - 2010. -288 s.
6. Kuz'mina N.A. Sovremennyj mediatekst: Uchebnoe posobie [Tekst]. - M.: Flinta, 2014. - 416 s.
7. Lisickaya L. G. Mediatekst v yazykovom i funkcional'nom aspektah [Tekst] // Vestnik un-ta Rossijskoj Akademii obrazovaniya. - 2008. - №3. - S. 22-25.
8. Oficial'nyj sajt MIA «Rossiya segodnya» [Elektronnyj resurs].ria.ru. (data obrashcheniya 10.04.2019).
9. Oficial'nyj sajt radio «Sputnik» [Elektronnyj resurs]. www. ria.ru/sputnik (data obrashcheniya 10.04.2019).
10. Solganik G.Ya. K opredeleniyu ponyatij «tekst» i «mediatekst» [Tekst] //Vestnik Moskovskogo Universiteta. - 2005. - № 2. - S. 7-15.
