Abstract and keywords
Abstract (English):
The article is devoted to blogging. Blogging used to promote a product or organization on the Internet. It allows you to successfully implement mediavlijanie on users. According to the author, special attention should be paid to issues associated with the creation of the blog. Reveal the types and ways of doing blog, principles and functions of blogging. In the process of scientific research identifies the specifics of blogging in the socio-cultural sphere. Describes the main criteria for evaluating the performance of blogger.

Keywords:
blogging, mediavlijanie, media, social and cultural sphere
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