employee from 01.01.2003 to 01.01.2021
Yakutsk, Yakutsk, Russian Federation
student from 01.01.2015 to 01.01.2019
Yakutsk, Yakutsk, Russian Federation
UDK 81 Лингвистика. Языкознание. Языки
GRNTI 00.11 Современное состояние общественных наук
OKSO 42.04.01 Реклама и связи с общественностью
BBK 760 Средства массовой информации
TBK 795 Реклама. Маркетинг. PR
The article is devoted to the study of the media image of Russia. The media image of the country is used to promote a positive image of the territory, and the study allows you to adjust its main features. Also, media image allows you to successfully carry out media influence on users in the media space. According to the authors, issues related to the assessment of the effectiveness of media managers deserve special attention. Criteria and indicators of media analysis are disclosed. In the process of conducting a study of the media image of Russia, a general view of the country in the international community is revealed. Describes a design solution to the problem of youth consolidation in order to improve the media image of Russia within the country through collaboration with the target audience.
media image, media influence, media space, consolidation, project
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