ANALYSIS FACTORS OF THE DEVELOPMENT OF THE TOURISM AND HOSPITALITY SECTOR IN DEVELOPING COUNTRIES (THE CASE OF SYRIA)
Abstract and keywords
Abstract (English):
This article examines the importance of the hotel industry and tourism in the world and its current trends and its important role in supporting investment and gross national product, and employment in different countries. In developing countries such as Syria, despite the presence of a climate suitable for tourism and hotel investments, this potential is not used for various reasons, such as the lack of financial support for these investments or the lack of marketing and advertising tools, the lack of qualified and trained personnel in tourism, inefficient tourism development policies, and due to security concerns. The article discusses the promotion of tourism and the hotel sector in these countries, proposals to increase investment opportunities in the tourism sector and hospitality in developing countries (for example, Syria) are considered.

Keywords:
hotel industry, tourism, investment, gross national product, developing countries, Syria.
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