Abstract and keywords
Abstract (English):
Under modern adaptation conditions of economic entities of the forest industry to the market model, an important factor in the market transformation of such entities is foreign economic activity. The maximum opportunity enterprises in the current level of own capacities, concerning the production of goods or provision of services, competitive in the foreign markets, known in scientific research is defined as the export potential of the enterprise. Such an interpretation of the export potential based on three important aspects: the enterprises capabilities to produce products for export opportunities to shape enterprises demand for its products in the foreign market, the enterprise opportunities to produce competitive products. However, for forestry enterprises, which are used for the manufacture of export products superlative natural forest resources, the potential for export activities may occur only when the removal of such resources to the exported will be carried out on terms of ecologically safe forest condition and forest areas and forestry enterprises. Therefore, according to concepts of sustainable nature management there is necessity of developing the concepts of the forestry export potential.

Keywords:
sustainable use of natural resources, export potential, environment and natural resources
Text

В исследованиях И. Ю. Сиваченко и И. С. Должанского экспортный потенциал предприятия определяется как максимальная возможность предприятия при существующем уровне собственных мощностей производить товары или оказывать услуги, которые конкурентоспособны на зарубежных рынках [1,2].

References

1. Sіvachenko I. Yu. Upravlіnnya mіzhnarodnoyu konkurentospromozhnіstyu pіdpriєmstv ta organіzatsіy : [navch. posіb.] /1. Yu. Sіvachenko. - K. : TsNL, 2003. -186 s.

2. Dolzhans´kiy I. 3. Upravlіnnya potentsіalom pіdpriєmstva : [navch. posіb.] /1.

3. Dolzhans´kiy [ta іn.] - K. : Tsentr navchal´noї lіteraturi, 2006. - 362 s.


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