Russian Federation
This article examines the historical stages of development of marketing as a science and practice.
models of marketing, concepts of marketing, marketing structure, marketing principles, marketing functions, product life cycle.
В Россию маркетинг пришел в конце 70 начале 80-х гг. К тому времени на западе уже практически сформировались основные концепции маркетинга.
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