THE POTENTIAL OF USING THE METHOD OF SEMANTIC DIFFERENTIAL IN THE STUDY OF PERCEPTION OF THE PUBLIC TRANSPORT DRIVER IMAGE
Abstract and keywords
Abstract (English):
Studying the language of the city is a topical direction in modern social linguistics. The article presents an image of a bus driver — one of participants of the communicative situation “transport” based on the writer’s own observation data and semantic differential interview. The results of the research are non-randomas the specificsof sociopsycholinguisticapproach imply that the researcher addresses speech practice through an intermediary — the recipient, settingthe task to see, hear and undergo speech production from latter’s point of view. Studies of the mode of speech activities of a modern city with the application of sociopsycholinguisticmethods, particularly analysis of speech situation “transport” and components, give a possibility to describe social, psychological “portraits” of passengers and bus drivers, and providethe researcher with a vast field for studying the specific features of metropolitan city speech behavior, who act as passengers and bus drivers.

Keywords:
driver, communication, passenger, speech, situation semantic differential.
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Город - это доминирующая в настоящее время социально-пространственная форма существования общества [9, с. 18]. Вопросы лингвистического изучения города в нашей стране имеют богатую научную традицию. Основы ее были заложены в исследованиях 20-х гг. XX в., связанных с именами Б.А. Ларина, Л.В. Щербы, Л.П. Якубинского. Многие из задач, поставленных в трудах этих ученых, сохраняют актуальность и во многом ждут своего решения и в наши дни. Существуют многочисленные работы отечественных авторов, касающиеся этой проблематики. Отдельные положения урбанологии, коллоквиалистики, разработанные в трудах вышеперечисленных ученых, нашли достойное продолжение в исследованиях Л.Л. Аюповой, Л.А. Вербицкой, Т.И. Ерофеевой, Е.А. Земской, Н.Г. Искужиной, Н.В. Исмагиловой, Л.А Капанадзе, М.В. Китайгородской, В.В. Колесова, Н.А. Прокуровской, Н.Н. Розановой, Э.А. Салиховой, О.Б. Сиротининой, Л.А. Шкатовой, Т.В. Шмелевой, А.А. Юнаковской, Е.А. Яковлевой и др. [8, с. 6].

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